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Creating a Plan
Value Proposition: Differentiate Your Product
Before you can begin writing a value proposition, you must determine what exactly sets you apart from your competition. This is important, as many of your competitors will have the same or a similar customer base, and offer very similar products.
Create a Value Proposition by Knowing Your Target Audience
The next step in writing a value proposition is to identify your target audience and craft your message to them. Too many companies attempt to define their value proposition only in terms of their product. A product on its own, though, holds no value.
How to Recognize Your Value Proposition
At the heart of every successful business plan is a clear, concise, and concrete value proposition. This single statement sums up the entire foundation of your business, making it clear what you do and why you do it.
You Inherited the Family Business—Now What?
The baton is passed; the papers are signed; the nameplate on the door has been changed. The family business is now your business, and what you do with it over the next few months will help chart its course for generations to come.
Evaluating International Risk
A big reason why most small businesses don’t approach foreign markets is because of the myriad risks associated with global operations. While international risk is certainly not something to take lightly, a careful assessment of the primary dangers that your business faces will ensure that you’re ready for whatever challenges you might face.
VIDEO: Get Unstuck
What you need is a better way of planning a complex project. A way that’s not overwhelming, helping you stay committed to reaching your goal. Here’s a simple 4 step process to help you take control of any project, no matter how overwhelming, and start making immediate progress towards completing it.