Creating a Plan
Small Biz Interviews: A Passion for Pencils
The archetype of a pencil is fairly standard in the American mind—yellow, with a dark pink eraser nub, number 2 (and often required for standardized tests). Walk into CW Pencil Enterprise, a small shop in Manhattan, and…
Thinking of Starting a Business? Don’t Rely Too Much on the Advice of Others
Everyone has advice. Sometimes it is good advice, sometimes not so much. Advice can be a great thing in many aspects of life, including starting a business. The problem is, not all businesses are the…
10 Obstacles to Product Adoption That Kill Businesses
When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. They…
Narrow Your Focus
As you begin to look to at your marketing plan for the coming year, I’d like to suggest you adopt a theme of “narrow and deep” for your marketing and even your business model. In other words, narrow…
Half of New Businesses Don’t Survive the First 5 Years: Don’t Be One of Them
At one time or another, most of us have thought about starting a business. The temptation of being your own boss, making your own schedules, and working for your own company can sometimes be irresistible….
7 Keys to Making a Micro-Business Your Success Path
In the last few years, I’ve heard more and more about a new type of small business, called a “micro-business” (or micro-enterprise). These are usually characterized as owner-operated, with five employees or less, and less…
How Kickstarter Can Give You New Business Ideas
Before I explain the theory behind this idea, as a bit of a disclaimer I do enjoy prowling through Kickstarter and Indiegogo. Largely out of curiosity, but I am often left in awe. I love…
Yelp Killed the “Soft Opening”—What Can You Do About It?
I have a friend who spent most of his life in California. He lives in Tennessee now and loves it, but he’s always on the lookout for a good Mexican restaurant. He’s only found a…
Do It Right the First Time: 7 Tips to Take Your Startup to the Next Level
Startups can experience tremendous growth when the owners make the right decisions early on. Here is a checklist for entrepreneurs who wants to take their startup to the next level. 1. Prepare a plan You…
So You’ve Bought a Small Business: What’s Next?
If you’ve just bought a business then the next few months is a critical period for you and your newly acquired enterprise. First impressions count, so it’s your chance to win the respect of your…
More from Creating a Plan
Top Articles in This Category
