Online Marketing
Why LinkedIn’s Publishing Platform May Surprise You
LinkedIn has been providing a publishing platform for 100 global influencers since 2012, which it expanded to 500 in 2013. They announced in February 2014, that it was opening it up to another 25,000 members and then over the next few months.
3 Facebook Alternatives for Online Marketers
With over 1.3 million active monthly users, it’s safe to say that Facebook is the king of social media, and as such, has become a vital tool in the online marketer’s arsenal. Social media channels are great for helping brands expand their reach, connect with fans, and generate traffic to their websites.
Utilizing the Power of Google+: Google’s Favorite Social Network
Google+ has experienced slow but steady growth ever since it was founded. Even though the social network does not have user figures that are on par with Facebook and Twitter, that doesn’t mean that brands can’t get a lot out of Google+ when it comes to their marketing strategy.
Know Your Social Media Fundamentals
Are you trying to ring in customers and drive traffic to your social media locations this spring and summer? While running a brick-and-mortar store, the summer can be full of opportunities and sometimes, a new lead or sale is just a social media post away. But how can business owners like you leverage your company over Facebook and Twitter?
3 Ways to Grow Your Business with LinkedIn
Let me ask you a question: Do you ever feel like everyone in your industry is doing the same thing? Everyone’s newsletters look the same. Everyone’s websites are starting to look the same. Same. Same. Same.
Should You Forget Facebook?
The success of personal Facebook profiles opened up the idea of Facebook for brands. So Facebook “pages” were launched! It was the start of Facebook becoming serious about monetizing its business.
Don’t Ignore Email Marketing!
The popularity of social media, content and SEO for marketing has led to a strong belief that emails as a marketing tool are dying. But nothing could be further from the truth.
What You Need to Know About Pinterest Guided Search
This latest Pinterest update allows brands to become more specific with pins, rewarding them instead of penalizing them. To make the most of the new feature, consider including the following features.
Why Facebook Unlikes Mean You’re on the Right Track
When I first started my business, I would take anything I could get. I wanted any customers that would work with me, I wanted plenty of speaking opportunities, and I wanted a lot of social media attention.
5 Essential Rules for Email Marketing in 2014
Email marketing strikes many people as old-fashioned or even dead. The reality doesn’t agree though. In fact, with a solid content marketing approach, email is stronger than ever. It’s a great way to reach your customers without spending a lot of money.
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