Marketing Plans
Content Marketing: A 2-Way Connection
When you hear the phrase content marketing what does it mean to you? If you’re like most B2B marketers, you may be associating that term with a combination of email campaigns and educational content. Most…
The Power of Personas
Previously, we noted that content marketing is hardly a new methodology. Its origins trace back to the late 1800s, but it certainly has evolved as technology and access have made it possible for just about…
9 Ways to Use Pull Marketing When Push Doesn’t Work
More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. This is called inbound marketing, where…
Take a Stand
How consumers interact with the companies they do business with, and their expectations of us evolve and are a direct reflection of our culture and core beliefs as human beings. That could not be more…
4 Simple Ways to Capitalize on Fitness in the Age of the Influencer
Fitness influencers are everywhere these days, and for good reason. Marketers are spending between $1,000 and $10,000 a year on influencer marketing, which means that the field is yours for the taking. Do you want…
The Top 7 Marketing Offenses I Abhor and Why
There are always going to be things in life that aggravate us. Sometimes, they’re minor offenses – like when men leave the toilet seat up, or when someone cuts in line. Depending on the day,…
Should Your Brand Take a Stand?
Almost a year ago, Nike released a “just do it” ad campaign for their 30th anniversary featuring Colin Kaepernick, the football player at the center of the “taking a knee” controversy in the NFL. The…
What Do You Think? Is Email Dead?
Friends, a crazy thing happened in 1888… Yes, 1888… over 130 years ago. What happened? Sears launched its first catalogue. You could almost order anything from anywhere in the United States by postal mail. You…
Do You Think Your Marketing is Ethical?
If I asked your customers whether your marketing is ethical or not, what do you think they’d say? If you’re unsure what “ethical marketing” is… “Ethical marketing refers to the application of marketing ethics into…
This is Exactly Why You Need to Promote Your Brand at Trade Shows
Trade shows and exhibitions are usually considered one of the more challenging marketing tactics because they cost so much time and money. However, a well-executed trade show venture can generate leads and increase engagement with…
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