Marketing Plans
How to Find the Perfect Niche for Your Product
People are always amazed when I tell them that my company, a manufacturer of marble window sills and thresholds, is successfully generating millions of dollars. “How did you do it?” they often ask. After completing…
Jobs-to-be-Done Branding to Find Your Positioning
“People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!” -Theodore Levitt This quote has become something of a rallying cry for marketers. We don’t want to just push our…
How to Get Inbound Marketing Right for Your Small Business
If you have a small business and you want to maximize your returns, paying attention to inbound marketing is critical. First, let’s examine what it is and how inbound marketing can help your small business….
How to Analyze Your Data for Decision-Making
The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no means a straight path, and has several pit stops that can…
The What and Why of Brand Positioning Statements
In theory, the brand positioning statement is something an entire company can get behind. However, in practice, there’s so much confusion around the term that leads marketers and executives to end up with ineffective statements….
Don’t Write Off Content Marketing, Just Do It Right
For years now, content marketing has been a core part of every digital business marketing strategy. The reason? When done well, it’s an excellent way to build an audience for a brand or product, and…
Content Marketing 101: All You Need to Know to Grow Your Business
It was a paperback book that someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about…
Making Your Account-Based Marketing Successful: 3 Things to Identify
Account-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few key customers can be the foundation for exponential growth and a…
5 Things to Do When Marketing to Baby Boomers
I’m a Baby Boomer, part of the generation born between 1946 – 1964. At 75.4 million strong, we make up 40% of the U.S. consumer population and half of consumer spending, according to AARP. Although this generation…
These 4 Marketing Strategies Significantly Accelerated My Business Growth
The critical decision of whether or not to save or abandon my business came just a few years ago. I had just opened a travel agency in Colombia, with the hopes of exploring its ever…
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