Marketing Innovations
Marketing and Big Data: Finding That Needle in the Haystack
We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches us that this is the best way to define our audience,…
Make Your Content Searchable, Shareable, and Snackable
So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. Although you seem to be on the right path, you may still experience shortcomings in the form…
What is Proximity Based Marketing?
As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent study conducted by IDC Research and YP found that only 36% of online desktop and…
Can WiFi Turn Around In-Store Marketing for Local Businesses?
Despite the flurry of innovations in digital marketing, local marketing in the brick and mortar environment is still for the most part fairly confined to traditional methods. While digital marketing tracks consumer patterns, records contact…
How Brand Leaders Can Be Brand Losers
Conventional business wisdom touts that you have to be the biggest, the strongest, the richest and the best. All worthy goals that build a dynamic economy. Capturing the mind of your customers is the basis…
6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI
To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster…
3 Online Marketing Trends You Need to Know for Success in 2016
It’s a new year. And as new years often are, it’s brimming with the excitement of new plans, new hopes, and the possibility of making your business dreams a reality. But a new year also…
8 Ways to Improve Your Online Content Marketing
It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or…
6 Eye-Opening Mobile Marketing Statistics
Have you resisted diving into mobile marketing because it seems like a passing fad, one that is too “new” for a small business—or too difficult to execute? These eye-opening mobile marketing facts may challenge everything…
Benefits of Video Marketing for Small Businesses
Video marketing is often seen as an expensive, luxurious form of marketing, reserved only for big brands with equally big marketing budgets. When it comes to getting (and keeping) consumer attention, there’s little doubt video does…
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