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Home / Archives for Sales and Marketing / Sales Activities

Sales Activities

At This Critical Time, Are Your Emails Reaching Your Customers?

Apr 13, 2020 By Elaine Fogel

Many of us rely on emails to regularly communicate with our customers and prospects. But, how many of them are getting through? According to a new study by Validity’s latest annual Email Deliverability Benchmark report, inbox placement rates have declined in the US, with an average of 82% of promotional emails reaching the inbox in the fourth […]

Filed Under: Sales Activities, Sales and Marketing Tagged With: Email

Should We Be Selling During the COVID-19 Crisis?

Mar 30, 2020 By Dave Brock

The COVID 19 and related issues have brought about a plethora of “Should We Be Selling” articles. I’ve made my position clear in previous posts. But I saw a headline that caught my attention. Should we be selling? The answer is simply, “no”.  We should be humanizing. I was struck by this, not for what […]

Filed Under: Sales Activities, Sales and Marketing Tagged With: COVID-19, Sales

8 Helpful Tips to Prevent Shopping-Cart Abandonment

Mar 20, 2020 By Lidia Bondarenko

Shoppers leaving a website without making a purchase is the worst-case scenario for any online seller. Such a loss-making tendency is called shopping cart abandonment. According to statistics by Baymard Institute, nearly 70% of consumers drop their baskets halfway through the checkout, meaning that for every 10 visitors, 7 of them close a page. Let’s […]

Filed Under: Sales Activities, Sales and Marketing Tagged With: shopify, shopping cart

Process is the Foundation for Agility/Nimbleness

Feb 27, 2020 By Dave Brock

We want to be flexible, nimble, able to adapt to the circumstances, leap on an opportunity, respond quickly. We abhor process since that constrains our creativity and ability to innovate. Too often, when I talk to leaders and sales people about process, they cite some of the things outlined above as the reason they don’t […]

Filed Under: Sales Activities Tagged With: Innovation, Sales Process

Build Your Buying Journey Step by Step

Feb 18, 2020 By Drew McLellan

One of the staples of marketing is the ability to understand how a human being goes from never having heard of you to actually buying something from you, time and time again. In simple terms, it can be thought of as a sales funnel. But, that suggests a very linear, logical progression and if there’s […]

Filed Under: Sales Activities Tagged With: Sales, Sales Process

Confusing Simplification with Simplistic

Feb 18, 2020 By Dave Brock

Both we, our customers, our markets, our worlds are getting more and more complex. We face rapid change/disruption, overwhelm/overload, risk/uncertainty, turmoil, constantly shifting focus/priorities/agendas. In the face of this, we struggle to respond, whether it’s to fix performance problems, address new opportunities, grow and expand. As leaders and business professionals, we must constantly seek to […]

Filed Under: Sales Activities Tagged With: Sales, Sales Process, Simplification

How Does Your Customer Make Money?

Feb 11, 2020 By Dave Brock

Can you answer the question, “How does you customer make money?” By that, I don’t mean at a superficial level, like, “Well, dugghh, Dave, they sell stuff……” I mean really understanding your customer’s business. It includes things like: Who are their customers/markets? What drives success with them? How are those markets growing? How does your […]

Filed Under: Sales Activities Tagged With: Relationships, Sales, Sales Process

The Art of the Bluff

Feb 4, 2020 By Dave Brock

I was stunned and appalled to read an article sponsored by a major sales publication promoting the “Art of the bluff.” The author was cautious to highlight the negative connotations around bluffing—the feeling of manipulation, the proximity to lying, and the knife edge a “bluffer’ must walk to avoid lying. Trying as hard as I […]

Filed Under: Sales Activities Tagged With: Ethics, Sales

Sales Managers “Closing Business”

Jan 14, 2020 By Dave Brock

I was struggling to meet with a sales manager. He really wanted to talk, we had critical issues he had asked for help in addressing. He kept postponing our calls, “Dave, I’m running all out, I’ve really got to be out in the field closing business for my people…..” We finally had our meeting. I […]

Filed Under: Sales Activities Tagged With: Sales, Sales Process, Team

Book Year Round Business!

Jan 3, 2020 By Deb Bixler

There is absolutely no reason why you cannot book a year-round business… solid every month! Book Year Round Business! Not any one particular month should have more cancellations than another, except maybe during the blizzard of 2009!! Really though, your attitude is what plays the biggest role in your ability to date a specific month […]

Filed Under: Sales Activities Tagged With: Direct Sales, Events

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