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a well organized promotional display on a counter

7 Ways of Leveraging Promotional Counters Effectively

Whether you are planning an event or participating in a trade show or exhibition, promotional counters are a perfect selection for you. They are perfect for product demonstrations as well as sampling and retail marketing….

a business owner talking with customers

Why We Have Trouble Talking to Customers

As sellers, our job is talking to customers. But apparently we do a very bad job at it. Research report after research report say the same things: The majority of customers prefer a rep-free buying…

a successful product launch

Nine Sensible Steps to a Successful, Seasonal Product Launch

Making a seasonal product launch successful involves meticulous planning, effective marketing strategies, and continuous engagement with consumers post-launch. By taking note of the following nine sensible steps, you can gain expert guidance on how to…

Dropshipping vs. Print on Demand: Is AliExpress The Only Option?

The explosive development of e-commerce is generating a demand among entrepreneurs for new types of business models. These new models differ from those available today in speed, quality of delivery and uninterrupted operation. This is…

Back to Presentation Basics: Presentation Building

So it’s you and your trusty visual aid on the stage, in front of a looking, anticipating crowd. You’re about to deliver a pitch. You fire up your presentation and start talking away, only to…

the-best-ecommerce-platforms-for-startups

6 Reasons to Use Magento (And Not Just Because it’s Free)

Magento is one of the most popular e-commerce platforms used by businesses of all sizes to sell their products online. The e-commerce platform market has become quite competitive in recent years, with WooCommerce, Shopify and…

Top 5 Reasons Why a House Isn’t Selling

Hoping to sell your home? Looking for prospective and trustworthy buyers for your house? Long lost in the search but can’t find the correct buyer? There are many factors that will hasten the process, since…

Want to Sell Effectively? Stop Talking!

So much of our training and our engagement strategies involve our talking. We’re taught how to pitch our solutions. We’re given scripts outlining what we should say to our customers. As managers, we too often…

3 Sure Ways to Improve Your Sales Figures

Any business is a collection of many moving parts all working separately to achieve a common goal. As such, it can be tricky to get everything and everyone working at maximum efficiency. Increasing your profit…

Leveraging Coupons & Coupon Code Data From Google Analytics

What are the Benefits of Offering Coupon Codes for Ecommerce Sites? In this economy, couponing could be more important than ever. Not only do they help people save money during the actual purchase, but they…

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