Relationships
5 Reasons to Love Event Marketing
All businesses should be targeting new customers using a number of different mediums: through social media; PPC advertising; print advertising; telesales; but what about event marketing? Events such as exhibitions and trade fairs are a…
Do You Meet People and Subscribe Them to Your List?
Dear Business Person I Just Met, It was lovely to meet you at that business networking (or other) event. When I gave you my business card, though, I was hoping to communicate with you. I did not…
What’s Wrong with Business Networking
I’m starting to realize I hate the word “networking” used as a verb, meaning—apparently—some variation on connections with people for self-serving business use. Business networking my [whatever]. I’m pretty sure people are actual living breathing human…
The Gratitude Tool That Works Every Time
Long before the rise of email and social media I was extolling the virtues and value of saying “thank you” with handwritten notes. While certainly not an original idea (whose Mom didn’t make them write…
Bad Selling Fundamentals = Bad Social Selling
Social Selling is the “Easy Button” for every sales person’s dreams of making quota. At least if you believe 75% of what’s written about Social Selling, all you have to do is leverage LinkedIn, Facebook,…
Your Channel Partners Aren’t the Enemy!
Few organizations have the ability to reach every possible customers themselves. They can’t afford to hire enough sales people to cover the markets, they don’t have enough deep expertise in certain markets, they need to…
5 Easy Steps to Customer-Centric Marketing
With each passing year, the number of brands competing to seize the consumers’ attention is growing. And the task has never been harder. As the notion of individuality assumes a more pivotal role, one-size-fits-all marketing…
What Your Customers Say About Your Brand Really Matters
If you’ve been lead to believe that social media marketing and other channels are THE way to grow your business or nonprofit, then you’d be incorrect. And, there’s another study to prove it. The Boston…
Top 5 Secrets to Winning Customer Loyalty
For a business to be successful, particularly small and mid-sized enterprises, there has to be a streak of happy and loyal customers. Simply put, having a steady and satisfied customer base is the key to…
7 Tips for Winning Brand Loyalty
Are your clients faithful to your brand? Or are you just another option in the saturated sea of product and service providers in your industry? One of the biggest (and arguably hardest) inbound marketing goals…
