Advertising and Lead Generation
My Fish Bowl Story of Marketing Mistakes
Here’s a mistake I made that taught me a lot and helped me teach others. The Mistake Many years ago, I took a new product—early business planning software—to its first trade show. We did the standard…
What Will You Do with Your Inbound Sales Leads?
One of the biggest challenges for many small business owners is getting enough new sales leads—you’re always marketing and networking and getting customer referrals and buying PPC ads and posting on social media, all in…
Want Powerful Leads? Do Better Homework!
How many times have you approached prospective customers only to see those leads tank? Well, there are good reasons that happens. Where did you get those leads in the first place? There are two types…
Advertise Where It Matters
There are more media options available for advertising today than there have ever been before. From social media to billboards, old school television to internet streaming, and old fashioned radio to internet radio, the decision…
The Opportunities We Are Blind To
Content marketing is going to save the world! Customers will let their fingers do the digital walking, SEO, PPC and other techniques will enable those customers to find us, our marketing automation tools will capture…
The Art of Creating a Compelling Call to Action
If your content doesn’t include a call to action, you are leaving lots of money on the table that will never make it into your pocket until those CTAs are put into place. Simply put,…
Neuromarketing: Measuring Emotional Response to Create More Effective Ad Imagery
For years, advertising creatives have relied on their instincts to make decisions when producing campaign content, whether it’s making a font size bigger, moving an image from left to right, or choosing vendors to realize…
5 Cost-Effective Ways to Increase Your Brand’s Visibility
Every day, the average adult consumes almost 10 hours of media and views about 360 media ads, according to research conducted by Media Dynamics. With so many media messages, your business may need to take…
Are You Wasting Time and Money by Not Qualifying Leads?
Getting new leads is at the core of customer acquisition. No warm or hot prospects = no new customers. There’s a plethora of lead generation tools available, both digital and offline. The key to success…
Which of the 3 Types of Advertising is Right for You?
If we never advertised, we’d never sell anything. Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that…
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