Customer Service

Why Your Marketing Department Needs a 360 Customer View

If you’re in the marketing world, chances are you’ve seen or heard of the term, ‘360 customer view,’ making a buzz. Suddenly, enterprise-level organizations are talking of customer personalization, aggregating data to build 360-degree views, and omnichannel interactions….

Increase Customer Retention & Revenue in Challenging Times

If the Coronavirus pandemic has taught us anything, it’s that you should always be ready for the unexpected. Not only have we seen how a pandemic like Covid-19 could shut down the world, but also millions of…

6 Proven Ways To Get Positive Customer Reviews

A BrightLocal survey found recently that positive customer reviews make 73% of customers more likely to trust a company more. So, getting more positive online reviews for your company and brand is vital. How do…

Get These Ingredients for Great Customer Service

Great customer service isn’t just about one thing. It takes a combination of things, covering all different aspects of your organization, to deliver that amazing experience every time. While the exact mix might be a…

Customer Service is Not a Cost Center

There’s often a temptation to think of customer service as a cost…the cost of spending time talking with customers, the cost of providing extra service, the cost of providing feedback channels. But if you’re really…

Stop Delighting Your Customers

How would you define marketing? Christian Grönroos, Professor of Service and Relationship Marketing at the Hanken School of Economics, has a thoughtful take.  In his paper (Defining Marketing 2005) he states that marketing revolves around…

Customer Service Automation: Is It a Smart Investment?

Today, automation is everywhere. From social media to grocery shopping, you have multiple ways to automate many facets of your day to day activities. Automation in customer service is no exception. As customers are becoming…

4 Ways to Improve Call Center Customer Service

90% of clients place a high premium on customer service when determining which brands to support. Delivering the service customers expect, however, is sometimes easier said than done thanks to increasing client expectations. 55% of…

3 Main Differences Between Customer Service & Customer Support

Customer support and customer service both play key roles for businesses to provide a great customer experience. They foster more recurring revenue, word-of-mouth referrals, and customer loyalty when executed properly. Customer support and customer service…

When Does Your Audience’s Customer Experience Begin?

Do you consider each department within your business to be part of the customer experience? In 2007, Harvard Business Review said, “Customer experience is the internal and subjective response customers have to any direct or indirect contact with…

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