Customer support and customer service both play key roles for businesses to provide a great customer experience. They foster more recurring revenue, word-of-mouth referrals, and customer loyalty when executed properly. Customer support and customer service are also often used interchangeably. The customer retention rate in businesses can be hugely impacted by both of them. However, […]
Customer Service
When Does Your Audience’s Customer Experience Begin?
Do you consider each department within your business to be part of the customer experience? In 2007, Harvard Business Review said, “Customer experience is the internal and subjective response customers have to any direct or indirect contact with a company. Direct contact generally occurs in the course of purchase, use, and service and is usually initiated by the […]
Leveraging The Customer Loyalty Pipeline While Going After Failed Payments
A lot of small businesses rely on repeat customers to stay afloat, and many of those repeat customers have accounts that require monthly billing. Unfortunately there are a lot of factors that can lead to those customers having failed payments, from insufficient funds to moving to changing banks. Life gets in the way and oftentimes […]
What’s Important To Your Customer?
We know our solutions have to create value for our customers. The challenge, however, is making sure that value we create is important to our customers. Too often, we focus only on the cost of our solution. We compete on the basis of price, too often making sure our price is less than those of […]
5 Tips Retailers Can Use to Keep Customers Safe
As a brick and mortar retailer, you have a moral and legal obligation to keep your customers safe and out of harm’s way. The question is, are you living up to this expectation? 5 Tips for Keeping Customers Safe Whether it’s physical threats – like tripping, falling, or being subjected to violent crime – or […]
Why Every Business Needs a Ticketing System
When you’re running a small business, it can be difficult to know for certain what you need to spend money on, and what you can avoid investing in. Since you’re probably working on a restricted budget, you need to ensure that you’re not spending too much of your cash on issues that aren’t too significant […]
Are You Responding to Customers’ New Expectations?
Considering the COVID-19 pandemic and social unrest about police violence and racial injustice, what is your organization doing to respond to its customers’ new expectations? Based on new research, The Corporate Social Mindset Report, some companies have exhibited a social mindset. Social Mindset: A perspective that approaches decisions and actions with an understanding of their impact […]
5 Ways to Boost Your Customer Relationships
Customers are the backbone of any business. Without them and their loyalty, where would your business be today? Take a moment to think about that. It is easy to make a once-off sale to any John Doe, but if you really want your business to thrive, you need to know what it is that makes […]
5 Steps for SMBs to Offer Cost-Effective Customer Support
Customer loyalty and retention is crucial to the sustainability of a business, especially for a small business trying to expand. A 5% increase in customer retention equals a 25% increase in profit because the average spending of a repeat customer tends to be higher and happy customers often act as ambassadors for the brand within […]
5 Ways to Win the Hearts (and Wallets) of Your Customers
If your business was the only one of its type (and assuming that it had something to offer others), you would have no trouble securing customers. Unfortunately, your business is probably quite similar to many others in the marketplace, offering customers similar products or services. And as customers are generally quite fickle, they are free […]
