Customer Service
Let Your Customers Help You Make It Memorable
In last week’s post we explored the importance of creating a memorable experience for your customers. Today’s customers are one click away from finding someone else to meet their needs which means you need to knock them…
Marketing Idea: What Does Your Customer Experience?
The concept of creating a memorable customer experience is nothing new. Companies like Disney, Zappos and Ritz Carlton have become famous for how their customers rave about doing business with them. Who doesn’t know the famous Ritz Carlton line “we are ladies…
5 Ways to Turn Indifferent Customers into Raving Fans
Providing good customer service just isn’t enough anymore, not with companies the world over clamoring for the dwindling dollars consumers spend. And heaven forbid your customer service should be classified average! That could, literally, be…
The 2016 Customer Election
While watching the never ending media commentary on the 2016 election, it occurred to me that the political arena is not the only place where a new reality has emerged. The fight for customers in…
What’s Your Oops Plan?
Every business needs to have an oops plan—a pre-determined course of action that allows you to make amends with your customers when something goes wrong. This isn’t something you can create on the fly—it needs…
Good Answer! Responding to Customer Compliments
If your front line customer service staff is doing everything right, then they will likely receive customer compliments. Woo HOO! What a customer service representative says in response to a compliment may be as important…
The Future of Personalization
If you haven’t been thinking about the future of personalization, you should. The CMO Council released a fascinating study, looking at how marketers are viewing/using personalization and what that means for all of us down the…
7 Tips to Continuously Improve Your Customer Experience
Every company claims to provide good customer service. If you do the same, you are just one of many vying for your customers’ business. If you want to break through and truly show you are…
How to Keep Customers from Falling Through the Cracks
If you’ve put in the work to get a customer to commit to your business, the last thing you want to do is lose them because of poor communication. A customer falling through the cracks…
How Have You Helped Your Customers Improve Their Outcomes?
At the end of the year, there’s always a huge intensity of activity. A lot driven by the various holidays we celebrate, a lot driven by year end (or quarter end), and some driven by…
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