Communication

Have You Identified Your Employees as a Key Target Audience?

I would suggest that communicating usually means creating and delivering messages to an audience. Further, I would suggest that what you really want to do is facilitate a conversation or a dialogue with your employee community.

Why Persuasion is the #1 Skill for Entrepreneurs

Some people say – humorously – that entrepreneurship work is one third persuading investors to invest, one third customers to buy, and one last this persuading your parents to let you stray from the “conventional” path.

Why Your Employees Should Be Your #1 Audience

When people think about marketing, they typically think about external marketing—marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees. In fact, your employees should be your #1 audience.

How Effective is Your Business Communication Skill?

Every business professional and entrepreneur believes they are good communicators, but how do they know? It’s really the perception of the recipients that counts, and poor communicators are almost always poor listeners, so they don’t hear the shortcomings.

The Latest Trends in Leadership Communication

Did you know that the leadership communications crisis is deepening with only 1 in 5 people globally believing that leaders demonstrate effective leadership? Or that poor leadership costs companies money, with 61% of people boycotting or buying less from a company they believe to have poor leadership?

The Future of Internal Communications

Putting a clear internal communication strategy in place is critical to small business as it drives smarter employee engagement.

Don’t Make Assertions That Will Later Prove Untrue

Sometimes it is easy for someone at the top of an organization to make a statement that, in the enthusiasm of the moment or to make a point, crosses the line between fact and fiction.

8 Tips for Effective Listening

Listening has not always come easily to me, and I’m not alone. Listening is a fundamental skill of genuine success, and it’s hard to be great or trusted without it.

Moments of Truth: Critical Moments That Allow for Transformation

Change is directly related to what is currently happening on a daily basis within your organization, and leaders need to communicate change at the right time and in a way that will make it clear how change will impact team members.

Doing Persuasion Right

We often see people say and do things when attempting to persuade that bring them the very opposite results they desire. They’ll argue, plead, beg or scream before finally walking away in anger and frustration.

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