Traditional Media Works for Local Marketing
In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”
Read More Everything You Know About Entrepreneurship is Wrong
When you hear the word “entrepreneur,” what immediately comes to mind? If you’re like most people, you’re probably picturing a recent college graduate who’s a bit disheveled, brilliant, and obsessed with earning a six-figure income by age thirty.
Read More 8 Basic But Effective Conversation Ice Breakers for Networking Events
The art of starting a conversation is one that we rarely make a conscious effort to improve upon. It’s one of those skills that most people just get good at through constant repetition, or end up being one of those folks who always need a good wing-man (or woman) to make new introductions and get conversations flowing.
Read More Why Increasing Your Likability Will Improve Your Bottom Line
“It’s not what you know, it’s who you know,” right? Wrong. This idea is flawed and incomplete. It’s not about what you know or even about who you know. What matters most is who knows you and who likes you.
Read More Reasons to Offer Gift Cards This Holiday Season
Gift cards are extremely popular at large, corporately-owned, big-box stores. But if you proudly own a local small business, there is absolutely no reason you shouldn’t explore the possibility of offering gift cards to customers this holiday shopping season. Here’s why:
Read More How Small Businesses Can Survive Natural Disasters
One in four businesses hit by a natural disaster never recover. Read below for facts and tips to make sure your business is prepared for the worst.
Read More Entrepreneurs Work on the Business as Well as in It
Over 25 years ago, Michael E. Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It.
Read More Business Phone Solutions for SMBs and Large Enterprises
Businesses would want to have the best internal communication between departments and employees. Customers and vendors are also likely to have a better relationship with the organization if accorded with efficient support, which is ensured by having effective communication systems.
Read More Understand Your Business: Value Proposition 101
Lacking a universally accepted methodology fueling their creation, value propositions are expressed in all shapes and sizes. In this article, I have shared this method in particular because I think it is easy to understand, establish, and solidify.
Read More Smooth Scaling: How to Keep Your Startup Afloat
Of the myriad of factors working against the average startup company, perhaps the most dangerous is scalability. Adaptation isn’t just necessary, it’s vital for the survival of a business.
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