Walk This Way for More Business
There’s a reason supermarkets put the milk at the farthest reaches of the store: You need it. How can small business entrepreneurs take a page from this play book? Product placement trial and testing.
Read More Storytelling, Storytelling, and More Storytelling
Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short.
Read More 4 Credit Card Security Facts You Should Know
With recent cybersecurity breaches of companies like Target and Home Depot, big businesses are doing all they can to secure their customer’s credit card information.
Read More What Customers Think About Your Auto Attendant Phone System
Few organizations, large or small, could survive without an auto attendant phone system. In our “We Want It Now” society, callers expect an instant response.
Read More Ad Retargeting: It’s About Context, Relevance & Value
The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time.
Read More How to Create an Infographic to Promote Any Business
You don’t have to be a high tech company to get the web marketing lift that comes from creating an infographic. In fact, there’s only one thing you need to have to create a great infographic—a good understanding of your customers.
Read More 5 Ways to Make Your Transactional Emails Get You Sales
Want to send promotional emails to customers that are guaranteed to open? Looking for ways to double your revenue using marketing messages? They sound too good to be true, right? Wrong.
Read More You Aren’t in Kansas Anymore, Dorothy: The Realities of Transitioning to an Entrepreneur
Once you’ve embraced the nuances of the small business world, I bet you’ll find it the best time of your life. It’s high risk and high reward, but I’d never trade it for the corporate world. Small business is the American dream.
Read More Everything You Know About Entrepreneurship is Wrong
When you hear the word “entrepreneur,” what immediately comes to mind? If you’re like most people, you’re probably picturing a recent college graduate who’s a bit disheveled, brilliant, and obsessed with earning a six-figure income by age thirty.
Read More 8 Basic But Effective Conversation Ice Breakers for Networking Events
The art of starting a conversation is one that we rarely make a conscious effort to improve upon. It’s one of those skills that most people just get good at through constant repetition, or end up being one of those folks who always need a good wing-man (or woman) to make new introductions and get conversations flowing.
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