How to Ruin a Great Customer Experience
It seems really ironic that organizations can take a great customer experience and convert it to an awful experience just by asking you about your customer experience. I wonder who talks to the customer experience experts to tell them about the experiences they create?
Read More Why Starting Your Own Company is the New Retirement
We hear so much about 20+-year-old technology millionaires in this age of social media and 24/7 news cycles, but the success of those in the older generation are sometimes overlooked.
Read More Brands Have Lots to Say But Only One Mouth to Say It With
Brand messages. They’re an important part of branding your company. They could be messages to speak to all your stakeholders or to just one of them. Brand messages can speak directly to your customers.
Read More Smooth Scaling: How to Keep Your Startup Afloat
Of the myriad of factors working against the average startup company, perhaps the most dangerous is scalability. Adaptation isn’t just necessary, it’s vital for the survival of a business.
Read More When to Say No: Not All Client Partnerships are a Match Made in Heaven
The ability to say “No” to a potential client is just as, if not more, important as saying “Yes.” (It doesn’t help that saying “No” is much, much more difficult than saying “Yes.”)
Read More Doing Persuasion Right
We often see people say and do things when attempting to persuade that bring them the very opposite results they desire. They’ll argue, plead, beg or scream before finally walking away in anger and frustration.
Read More When Profits Collapse, Don’t Turn to Discounting
I’ve been in the business world for over 40 years and I’ve lost count of the number of times that discounting has exacerbated a sales decline it was intended to avert. Conversely, I’ve seen sale declines turn around with amazing alacrity through more focused, value-oriented marketing messages.
Read More Create an Avatar of Your Ideal Customer
If you have taken the time to write your mission statement and created a direct sales marketing plan then the next step is to describe your ideal customer.
Read More Are You Social Sharing to Your Best Advantage?
If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure by choosing the best social networks, the best way to communicate and even the best time of day.
Read More How to Help Your Small Business Survive a Tax Audit
If your small business is selected to undergo a tax audit, there are certain steps you can take to ensure that the outcome for your business is positive.
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