Top 10 Fundraising Ideas for Your Startup
Finding a way to fund a tech startup can seem like a never-ending cycle. After all, you want to start a business so that you can make money, but getting a business going requires money.
Read More 4 Ways to Improve Office Productivity and Communication
Your phone system may already have Unified Communications (UC) capabilities. If so, that means that you have been boosting your staff’s productivity, reducing operating costs, opening up more options for how to make decisions, and being able to navigate that process more quickly.
Read More The Importance of Hiring the Right Teammates: Our 3-Step Process
Your team is critical. Not only do you spend more time with them at your fast-growing company than you do with your own family, but a very large part of your success will depend on the quality and mindset of these individuals.
Read More Why Now Is the Time to Capitalize on Mobile Advertising
If you’re still resorting to traditional advertising methods for promoting your small business, consider this: This year, U.S. adults will spend 23 percent more time on mobile devices than in 2013. Mobile advertising is no longer reserved for big-name brands with impressive budgets. In the same way Google made it easy to set up and…
Read MoreWhy the Merchant Cash Advance May Be Right for You
Poor or nonexistent credit history is the thorn in many a new entrepreneur’s side. It can be frustrating enough starting a brand-new business from scratch, but having a credit history that does not shine makes things even more difficult. Without a strong credit history, acquiring a loan is not easy.
Read More Care About Them, Not Us
We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that.
Read More When Being Small Equals Big Advantage
Too often, being a small business is not seen as an advantage. This is for the simple reason that size matters when it comes to many principles of conducting business. For instance, when you go to the bank for a loan, you only get as small an amount as you do business, while large companies have the luxury of running with loads of cash on their balance sheet.
Read More 4 Ways to Modernize Your Marketing Team
Consumer buying habits are constantly changing. To meet prospects at various mobile and web touchpoints, you can’t default to the same outbound marketing and sales strategies you’ve employed for years. Your marketing team needs to modernize its techniques to meet consumers where they are.
Read More Mobile First Means Content First with Responsive Web Design
Even though I’m still wrapping my head around all the nuances of “mobile first = content first,” I believe the phrase aptly reflects an important new reality for businesses and marketers that can be understood as a two-part equation:
Read More Extending Your Runway
Use your board to help you to navigate through control over these five resources. If you don’t have a viable, relevant board, build one no matter what your size and stage of development. One thing is usually sure: an entrepreneur cannot successfully do it all alone.
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