When Should a Small Business Focus on Growth over Profits?
Profits are today, and growth is tomorrow. You need today assured by cash flow, but don’t sacrifice more today than you have to when you pay for it with tomorrow. Find the right level.
Read More Why You Shouldn’t Do Your Own Bookkeeping
Having to deal with bookkeeping matters will mean that your focus will be pulled away from more important things like acquiring new customers and getting your company name out there.
Read More Why Now is the Perfect Time to Start B2B Marketing on LinkedIn
If you’re a B2B marketer, you’re probably already on LinkedIn. With 313 million active members (more than Pinterest and Instagram combined) and 173 thousand new members signing up every day, LinkedIn is the best social network for B2B connections
Read More Holiday Retail 2014: Anytime. Everywhere.
Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one thing is clear: despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
Read More Why Your Company Keeps Killing Big Ideas
Just after speaking at a conference last week, I was approached by a gentleman who introduced himself as a “newly minted and incredibly afraid chief innovation officer.”
Read More Keep in Tune with Your Customers over the Holidays
For most people, the holidays are a busy time filled with family, parties, and travel. Business people are often faced with a dilemma: Enjoy some time off and lose business, or work through the holidays and cheat your family?
Read More All in the Family: Running a Small Business Together
Mom and pop shops are a big part of our American culture. It’s the picture many of us conjure up when we visualize main street America—very Norman Rockwell.
Read More This One Quality Distinguishes All Top Performers
My mantra is this: People have to talk to people; we have to share ideas. But it starts with your wanting to ask questions, your being curious so that you can stay ahead of that curve.
Read More Investors Consider These 7 Elements to Be High Risk
If you aren’t willing to take some risk as an entrepreneur, then don’t expect any gain. Yet everyone has limits, and every investor implicitly has similar limits on what makes a startup investable, or one to avoid at all costs. If you need investors, it’s important that you understand their filters, and even if you are funding your own efforts, you need to recognize the red flags.
Read More Is Your Small Business Going Paperless?
Is your small business struggling in a sea of paperwork? From stuffed filing cabinets to overflowing trays on your desk, paperwork can slow your business down and take up your valuable time. If you want to run your business more effectively and eliminate a source of stress in the workplace, reducing the amount the amount of paper in your office is the way to go.
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