Making the Customer Feel Special
Aside from being excellent at the technical aspect of what we do (without that, the rest simply won’t matter), to the degree that we provide our customers with the kind of exceptional experience that makes them feel good about themselves, that’s the degree to which we will be untouchable in the marketplace.
Read More Goals vs. Outcomes: You’re Confusing Them and It Matters, A LOT!
Often times there are consistencies between goals and outcomes that tell a deeper story. This, in turn, can help identify the real goal behind all the outcomes you’re going after.
Read More An Off-Site That Motivates Employees to Inspire
I wake up in the morning rested, alert, happy and excited to start my day. If I didn’t, I know exactly what I wouldn’t do: attend a typical off-site retreat jam packed with unproductive discussions not aligned with my objectives and goals.
Read More Business Cyber Security with Ken Rashbaum
Your business has been hacked. Regulators are banging on the door, your business reputation is at stake, and your thoughts are fixed squarely on how much money this nightmare has or will cost you.
Read More Advertising: Creative versus Strategy
Creative versus strategy. For as long as I’ve been in advertising and marketing, there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message?
Read More How You Can Tackle Workplace Sexism in Your Startup
Tech is very much a boy’s club, and sexism in Silicon Valley is still thriving. How can you be more welcoming, and make your startup part of the solution?
Read More An Explanation of Channel-Based Content Personalization
Based off collected data, personalized content adapts in real time to serve each user’s unique needs. Personalized content is context sensitive and instantaneous.
Read More Multi-Screen Marketing for Small Businesses
In an effort to accommodate the growing number of mobile users, Google is going to start weighing how mobile-friendly a site is when calculating search engine rank.
Read More Treat Customers Like They Matter or You Will Lose Them
Too often we get so busy that we forget the simple things. None of the things mentioned would have cost either time or money, yet because they were forgotten, they lost a $3,000 repair bill.
Read More Help Your Employees Grow Through Their Position
When we accept the work commitment from a person we hire, we make a pact with the new employee that often stops at agreeing to pay for service rendered and to provide a safe working environment.
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