Pinpoint Your Sweet Spot Customers
We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers—finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone, the smartest businesses understand that they’re the perfect solution for a certain subset…
Read MoreForget Link Building: Time to Embrace the Google Knowledge Vault
SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that…
Read More5 Tips for Giving Constructive Feedback to Your Employees
Many managers cringe at the mention of giving feedback to their employees—most of them are usually trained to lead teams or manage resources, not give constructive feedback. This is a serious mistake that can cost a lot in the daily operation of a company. Managers who don’t know how to provide feedback to their employees…
Read More3 Lead Generation Strategies That Work
More than 169.1 million people in the United States will buy goods and services online this year, according to Statista, and that number is projected to rise to 185.5 million in 2018. Clearly, the Internet is the “go-to” source for buying everything from books and furniture to finding a plumber, lawyer or local restaurant. If…
Read More7 Keys to a Compelling Investor Executive Summary
Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. As a model, think high-quality marketing collateral, with text and graphics in columns and sidebars, but focused on the value…
Read MoreThe Anatomy of a Great Business Team
In business, the dynamics of a team can make or break a project; this is even more prominent in small businesses where the role of each individual in the team is felt more keenly. In order to succeed a team must share key values, characteristics and skills, such as adaptability, accountability and trust. This latest…
Read More6 Tips for Renting Small Business Space
Most small businesses will, at some point or another, need a physical space to work in. Even with the best experts and great ideas, a company cannot grow without a physical office. One of your top priorities should be renting an office space—but don’t expect it to be only about choosing the right location. Here…
Read MoreFocus on Your Brand Before Launching New Business
If you haven’t yet launched your new business, you’re in luck. Read this before going any further. If not, there may still be hope for you. A new study reported by eMarketer shows that only 26% of US small and medium-sized businesses (SMB) owners and managers focused on their logos and branding before launching their…
Read MoreThere’s Gold in Repurposing Intellectual Property
Several times a month, I’d have lunch with one of my CEOs, and each time we’d find ourselves digging into the intellectual property developed by the company over the years, just to refresh ourselves about what the intended use was back then, and whether new developments or technologies might make these older ideas and patents…
Read MoreOptimize Your Mobile Website to Boost Conversions
Mobile browsing is growing into new ecosystem that has its own set of laws, structures, and appearance. As mobile technology continues to grow globally, a site that does not have a separate strategy for mobile may be comparable to a marketing agency that provides the same service to each client. The best part is many…
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