4 Ways Organization Can Help You Stay Productive
Have you ever looked across your workspace and wondered how it ended up in such a chaotic state? For many business owners this can be an all too familiar scene. If your employees seem lost beneath a sea of redundant paperwork, it might be time to steer them back to more productive shores. Staying motivated…
Read MoreA Great Start to Resolving Conflict
Recently, I posted on my Facebook page: “Focusing on how the *other person* views the situation is a great start to resolving a difficult interaction.” Yet, this can be difficult because—in order to do this—we must step out of our emotional mind and into our calm and rational mind. Related Article: Conflict is Unavoidable Not easy to…
Read MoreQuestioning the Conventional Wisdom of Storytelling and User Experience
As a follow-up to last month’s “SEO And Content Marketing Thought Leadership Is Diverging Again,” I wanted to take a deeper dive into the value of known “friction indicators,” like time on site and bounce rates, while calling into question the conventional wisdom of what makes a good user experience. Ask almost any SEO, or digital…
Read MoreEmail Marketing is a Strong Influencer in B2C Buying
How’s this for a statistic? Nearly all (98%) of the more than 1,800 consumers polled are influenced by a marketing email to make a purchase! This a good indicator for small and medium businesses that email marketing works, especially when it meets certain criteria. Related Article: 8 Best Email Marketing Tools for Small Business And, what are…
Read More5 Keys to Improving Customer Satisfaction and Loyalty
Acquiring a customer costs your business money. Every time you neglect a customer who has purchased a product or paid for a service, you are watching that money you spent on customer acquisitions walk through the door. This is why all business owners and executives, no matter how small or large the company, need to…
Read MoreHow Large Wall Images Create Happier Employees
Employee happiness is one of the most important factors to develop in a small business, because happy employees stay at their jobs. The small business can shrink or grow, depending on how good its employees are at their jobs, and productivity is related to how happy they are in the workplace. A smart employer will…
Read MoreWhy Your Sales Team Needs to Embrace an Inbound Marketing Strategy
In my previous sales roles, I was told many times that in order to be successful, I shouldn’t be afraid to reach out to people. I was to go out and find prospective leads. Outreach was key and I should call as many people as I can every day. I needed to put myself out…
Read MoreInterviewing the Franchisor
After you have completed the initial qualifications, it’s now time for you to speak directly to the franchisor. As you prepare for this conversation, you need to keep in mind this is the time for you to really learn about the company and get a feel for if this is the right business for you.…
Read More5 Tips for Better Storytelling
The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content marketing, storytelling is making a comeback. After years of measuring clicks, impressions, and sales, marketers now measure effectiveness in engagement: likes, favorites, retweets, and shares. Marketers are learning to go beyond getting an audience’s attention…
Read More9 Questions to Ask When Working with Instagrammers
Influencer marketing has been a great source of native advertising ever since blogs became popular. Instagram is now the latest platform to become a goldmine for marketing. This platform works well for all types of companies, whether it’s fitness or fashion, travel or e-commerce, beverages or home improvement; Instagram is a winning bet for most…
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