Get People to Open Your Email with These 5 Clever Tips
Take a look at your inbox. How many emails are just there, unopened? I bet some may have been there for ages yet you never bothered to open them. And so the question: What makes you open an email? For many businesses today, email marketing is a powerful tool. But with thousands of emails sent…
Read MoreSimple Ways to Get More Customers from Your Website
Got a website but not getting any results? Is your website receiving traffic but no sales? There are lots of reasons for traffic that doesn’t convert. To increase your chances I have put together 6 simple steps you can take to turn your website visitors into paying customers. Get More Customers from Your Website Add a…
Read MoreLeveraging the Power of Converged Media
I think the idea of leveraging the power of converged media is both an old and a new idea. Media has changed (to say the least) but the idea of a media mix is hardly a fresh concept. We’re talking about media differently today and I think that’s smart. The truth is our definition of…
Read More5 Essential Steps to Reaching Your Business Goals
You want to reach your business goals, right? Chinese philosopher Lau Tzu said, “The journey of a thousand miles begins with one step.” Unfortunately, that first step is often the hardest. Reaching your business goals can seem overwhelming if you’re not sure how to take that first step. But reaching those goals is possible, it…
Read MoreTake Your Customers’ Satisfaction to the Next Level
The foundation of all business success depends on keeping your customers satisfied and coming back. However, today’s businesses must overcome a sluggish economy and increased competition. Here are three ways to drastically increase your customers’ satisfaction and make sure you keep them loyal to your brand. Elicit Feedback According to the Small Business Administration (SBA), simply…
Read MoreAvoid These Top 5 Financial Problems in Your Small Business
Managing a small business isn’t easy, and the single largest contributor to business failure is financial mismanagement. Making smart financial decisions and being consistent can make a world of difference to your business success. 1. The Terrible Effects of a Vague Business Plan It’s important to work in your business to keep things running smoothly,…
Read MoreMindfulness in Business
A mind that is fast is sick. A mind that is slow is sound. A mind that is still is divine. ~Meher Baba As I said in last week’s column, I have just returned from walking over 450 miles on the Camino de Santiago in northern Spain. That experience taught me so many important lessons…
Read More7 Seed-Stage Funding Sources to Finance Your Startup
Even if you work every day in the world of new-venture funding, as I do, the options are confusing, and their meanings seem to change on a regular basis. I challenge any entrepreneur, for example, to define the difference between “seed-stage” and “early-stage” financing. Yet, knowing this distinction is important. Remember, you have only one…
Read More10 Green Ideas to Start Your Own Eco-friendly Business
Are you thinking about starting your own business but have no idea what it should be? May we suggest ecopreneurship? With growing concern for the protection of the environment and natural resources, more and more businesses, and their customers, are going green. If you are a nature-conscious person, there are many eco-friendly alternatives to standard…
Read MoreFranchise Decision: Big or Small?
There are franchises with thousands of locations, and there are franchises with just a few dozen… or a mere handful. Jan-Pro cleaning service, for example, has 11,000 units. Domino’s Pizza has 11,285. 7-11 has 51,000. Parking lot painters We Do lines, on the other hand, have 11. Which is right for you? Related Article: 3…
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