What the Real Estate Industry Should Know About Millennials

Millennials are a group that people love to complain about. They spend too much time on their phones. They take too many selfies. They are destroying the economy with their ridesharing and room sharing. They have too much college debt and they will never be able to buy a house. But are these things really…

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6 Important Things to Consider When Preparing a Will

At some point we all come to the reality that we will not live forever. This rude awakening usually comes just in time for many people to start funeral and estate planning. Estate planning entails putting together a will and a living will for use during future events. There are many different ways to go…

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What Small Business Can Learn from the Star Wars Marketing Blitz

It almost seems unfair, doesn’t? I’m talking about the Disney-Lucasfilm connection and therefore also the Star Wars franchise. But instead of sitting here wallowing in envy of this super heavyweight marketing marriage, let’s look at what Disney is doing to promote the upcoming and eagerly awaited installment in the Star Wars series, “Star Wars: Episode…

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3 Hidden Benefits of High-Quality Customer Satisfaction

With every field of business getting increasingly more competitive, focusing entirely on advertising tools to attract customers has become ineffective. Customer service is often the only way for a company to differentiate itself from its competitors and increase revenue. By investing in customer relations management, it is possible not only to attract new customers, but…

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The Power of Female Leadership: 3 Important Behaviors to Adopt

We’ve all read about the qualities it takes to become a great female leader: how to “lean in,” what language to use in order to show an attitude of cooperation, the importance of personal flexibility. In addition to some of these overt actions and the content of what we say, subliminal messages have an underlying presence. Sometimes…

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Can Your Blog Help Build Your Brand?

A brand is one of the most powerful things a business can have. If we look at the massive corporations of today’s modern world, we recognize many of them solely by the image they’ve created for themselves. What about a small business, though? How can they create a brand from nothing? The answer lies in…

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12 Steps to Improve Your Customer Experience

Employee engagement and exceptional customer service play a critical role as a competitive advantage in the business landscape. Great customer service built on a foundation of high employee engagement isn’t a revolutionary concept. More companies are recognizing just how important a deliberate and intentional customer-focused culture is, but few companies do it well. Related Article: Designing a…

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Your Business: Grow It and Hold It?

Taking money from professional investors such as angels or VCs usually requires that you agree to seek an exit for those investors in your plan, often targeting five to seven years as the ideal period for growth before a liquidity event. Of course, even though that is your contract with the investors, way over half…

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Your Channel Partners Aren’t the Enemy!

Few organizations have the ability to reach every possible customers themselves. They can’t afford to hire enough sales people to cover the markets, they don’t have enough deep expertise in certain markets, they need to collaborate with others to provide a complete solution to their customers. Most organizations have found they need to leverage some…

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