Using the 3P Change Equation to Stimulate Sustainable Change
Making sustainable changes in any organization is not easy: Change is hard. People resist it—even positive change—and they often express their resistance through declining engagement and performance, and by slipping back into old habits. But, change is necessary to succeed and grow. For change to happen, and for it to stick, tough decisions are needed.…
Read MoreHow to Regain Your Productivity with “Meeting Wednesdays”
For about two years now I’ve only been doing meetings on Wednesdays. I recently told a friend about this strategy, and a few weeks later he sent me a text that read: “I owe you a big thank you. Meetings one day a week are a total game changer.” He later told me, “Meeting Wednesdays will probably…
Read MoreThe Worst Reasons to Buy a Franchise
You want to become a franchise owner. It’s a big decision and one that takes tremendous consideration. Although you have your reasons for wanting to make this important next step, are they the right ones? Here are five of the worst reasons to buy a franchise and how you can know if your motivations are…
Read More6 Eye-Opening Mobile Marketing Statistics
Have you resisted diving into mobile marketing because it seems like a passing fad, one that is too “new” for a small business—or too difficult to execute? These eye-opening mobile marketing facts may challenge everything you think you know about mobile marketing. The world has gone mobile. Pew Internet Group reports that more Americans now own…
Read MoreThe Ultimate Guide to IRS Tax Audits & How to Avoid an Audit
Most people cringe when they hear the word audit. Going through the ropes and ultimately resolving an audit is no fun and could be costly, so it’s important to determine a plan of action to avoid being audited in the first place. What is a Tax Audit? A tax audit takes place when the Internal Revenue…
Read More8 Essential Etiquette Tips for Your Next Business Dinner
It doesn’t matter how schooled you are in etiquette. When it comes to business etiquette, there’s a lot more to know than the manners your mother taught you. In some instances, business dinners may hold major significance in shaping the future of your career. You want to leave a lasting, professional impression that will give…
Read More7 Inspiring Books You Must Read
She told me to turn off the light. It was 8pm and it was time to sleep according to the adult’s house rules. These were non-negotiable. My desire and passion for reading that I had discovered after mastering “the cat sat on the mat” sentence at the age of five, made this a cruel and…
Read MoreMailing Lists, Email Marketing, Errors, Oh My!
Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could be disastrous. Email companies like Constant Contact, MailChimp and many others all have strict rules they follow to avoid being caught in spam hell, with their servers blacklisted and worse. Each…
Read MoreBenefits of Video Marketing for Small Businesses
Video marketing is often seen as an expensive, luxurious form of marketing, reserved only for big brands with equally big marketing budgets. When it comes to getting (and keeping) consumer attention, there’s little doubt video does the job. Video marketing is bigger than ever, with online video accounting for a staggering 50% of mobile web traffic.…
Read MoreTrademarks for Proprietary Products: What You Need to Know
Franchisors that are serious about developing additional revenue streams in their franchise will ultimately explore proprietary products. By creating new products either under the brand or as a stand-alone entity, franchisors can sell and distribute their own products to franchisees. An example would be a pizza franchise that sells their pizza sauce to franchisees and…
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