SEO Case Studies? These 8 Will Blow Your Mind!
Read any good case studies lately? I sure have. In fact, I read enough of them (and got so much value out of them) that I decided to pull together the best of them in one place. When done right, case studies can provide an in-depth and behind-the-scenes look at something that might otherwise be…
Read MoreTools of the Trade for First-Time Business Owners
Working as a startup founder is perhaps one of the most rewarding careers ever. Yet it’s also one of the most challenging jobs. You’ll be working longer hours than your 9-5 day job, contacting more people than you’d want to just to get the word out about your brand, and multitasking like a supercomputer just…
Read MoreTap Into the Power of Timely Sales Follow Ups
Recently in this space I shared two simple tips for increasing sales: Unless your prospect tells you directly to stop calling, keep calling, and See yourself as a doctor, not as a sales person. Today I want to suggest some more tools so you can do the first of those more easily. What we’re talking about…
Read MoreThe Future of Personalization
If you haven’t been thinking about the future of personalization, you should. The CMO Council released a fascinating study, looking at how marketers are viewing/using personalization and what that means for all of us down the road. The study, done in partnership with Pegasystems, is entitled “Predicting Routes to Revenue, and found that nearly half of…
Read More7 Ways to Bootstrap Your Business to Success
Most first-time entrepreneurs seem to believe the myth that they need a minimum of a half a million dollars to start a business. At least that is usually the lowest number I see requested from our local angel investment group. In reality, over 80 percent of successful new businesses are self-funded for much less—often as little as…
Read MoreProfitability Per Product
I was dealing with a firm that was having problems with its profitability. Profitability had fallen over time, and management just did not know what was causing the problem. Once I understood the situation, I asked the CEO if they computed the profitability per product, and he said they did not have an adequate way…
Read MoreColor Trends and Color of the Year 2016
For the first time ever, Pantone picked two complementary colors as its Color of the Year for 2016. Serenity (Pantone 15-3919) and Rose Quartz (Pantone 13-1520) play off each other to achieve balance in a world that seems perpetually divided in myriad ways. But what goes into the selection process, and how can you strike…
Read MoreAre You Being Persistent Enough?
Successful entrepreneurs and business owners have a certain key quality that gives them the edge over others. Can you define it? Could it be perseverance, problem solving, motivation, or creativity? While these all play an important role in success, persistence is a huge part of building a memorable, quality business. When in the world of…
Read MoreSEO Website Redesign Checklist: Don’t Mess Up Your Site Traffic
Whether you’re changing your backend CMS or just giving the site a new look and feel, planning a website redesign can be a challenging & daunting process. I have a website redesign checklist to make it way easier. This website redesign checklist will not only make the process easier for you, it will ensure that…
Read MoreMovies Every Entrepreneur Should Watch
The path to becoming a million-dollar entrepreneur is filled with hurdles, obstacles, and other companies who don’t want to see you succeed. As a hard-working entrepreneur, you know you have to keep moving forward even when things get tough. But sometimes you need a little inspiration, and a great source for entrepreneurial inspiration is watching…
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