Giving the Customer More Than They Paid For
We’ve long had the idea that a value proposition has to do with “exceeding customer expectations” or “giving the customer more than they paid for.” I’ve held that position but am questioning it. Instead, perhaps the real value proposition is giving the customer exactly what they want/need at a price they are willing to pay…
Read MoreOnline Payment Alternatives to PayPal
People usually choose the most popular brands because they think such a choice will ensure product quality. When it comes to online payments, PayPal has been the leading platform ever since 1998. After separating from its big brother, eBay, this company is now the most powerful paying system in the world. However, not all of…
Read MoreA Guide to Increasing Your Mobile App Downloads
You developed a stunning-looking, mobile app with lots of wonderful features. And guess what? It gets approved by Google and Apple app stores without much hassle. However, you still miss the bus when it comes to the number of app downloads. Why? Most probably, you failed on one or all of these aspects: Creating the…
Read More3 Things I Learned About Commercial Real Estate Opening New Franchise Locations
Having an extensive background in real estate law, I thought I was well prepared in helping the new PlayLive Nation franchisees navigate the challenges of securing a lease in different markets. Despite my experience, this process threw countless unexpected curve balls my way. To help other franchisors prepare, I wanted to share three things I…
Read MoreHow to Increase Your Mobile Rankings in 2016
Like millions of others, you have probably realized by now that mobile can’t be ignored. More consumers now search on their mobiles than desktops and businesses are starting to realize this. If you ignore their mobile rankings, you’re ignoring a large chunk of your customers. The benefits of improving your mobile website rankings cannot be…
Read MoreGood Answer! Responding to Customer Compliments
If your front line customer service staff is doing everything right, then they will likely receive customer compliments. Woo HOO! What a customer service representative says in response to a compliment may be as important as what they did to receive the compliment. Just this week I was visiting a local restaurant for a quick…
Read MoreAre Instagram Branding Strategies Worth Your Time and Effort?
If you are going to ignore Instagram, do so at your own peril. From the time Facebook acquired it in 2012, Instagram has exploded in growth and audience numbers reach to more than 400 million active users. Each day, about 30 billion photos are shared and on an average 70 million photos are posted: How…
Read MoreSmall and Home Businesses Commonly Overlook These Deductions
Most small business owners are so busy managing their everyday businesses, that when tax season rolls around they just want to get the dreaded task out of the way as soon as possible. However, by not taking the time to thoroughly review all available deductible expenses, many end up paying Uncle Sam much more than…
Read MoreThe Lean Business Plan for Small Business Owners
“What? No, I don’t have a business plan. I’m not a startup.” Too bad so many small business owners think that way. A good lean business plan for small business owners ought to be a great tool for running a business. Set strategy, tactics to match, major milestones, metrics, tasks, responsibilities, and essential business numbers.…
Read MoreShould You Hire a Freelancer to Market a Franchise?
We’re living in a freelancer economy, according to Forbes. Should you hire a freelancer to market a franchise? The answer isn’t always clear. With 2016 just getting started, you might think hiring a freelancer could spur your franchise growth in the New Year. Here is a glimpse into the state of the current freelance market and a few…
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