4 Fundamental Financial Tips for Small Business
Small local businesses are the backbone of small towns across the United States (and really, the globe). But starting and growing a small business, no matter where you roam, is never an easy task. Here are four financial tips for small businesses that you should consider: 1. Start with a Solid Partnership If you’re not…
Read More3 Secrets to Making Better Decisions
Business owners and managers always must rely on making the right decisions, both in terms of following trends and bringing innovative ways to make their business more successful. But dealing with the process of making decisions and making the right choices, with the risk of failure always present, is seldom an easy task. Many professionals…
Read MoreBoost Facebook Posts for Pennies and Get More Likes and Shares
Almost everyone now is using Facebook for communication and socializing. Even businesses are using Facebook to keep their businesses visible and recognized online. Social media sites like Facebook are indeed one of the best places to find people who can eventually be converted into customers. Through Facebook ads, you can offer what you have directly…
Read MoreFeeling a Little Drained?
It doesn’t matter: if you are a young entrepreneur or experienced, there are challenges that will arise that will make or break your goal of becoming successful. A major hurdle to overcome will be staying energized and avoiding burnout through your intense and sustaining workload. Truly, this is a challenge almost every professional must work…
Read MoreDisplacement Principle in Startups and Small Business
It’s really pretty simple. Intuitive. I didn’t learn about it in business school; I learned about it while building and running a real business. I decided to call it the displacement principle. Displacement Principle: In the real world of small business, everything you do rules out something else you can’t do. My favorite metaphor is dropping a…
Read More2016 Tax Guide Part 3: Personal & Business Tax Credits
Tax credits are an excellent option for reducing your actual tax bill, as opposed to reducing your taxable income through a tax deduction. There are IRS tax credits for both individual taxpayers and those who earn self-employment income through a small business or contract work. In Part 3 of our 2016 Tax Guide, consider claiming…
Read MoreCan WiFi Turn Around In-Store Marketing for Local Businesses?
Despite the flurry of innovations in digital marketing, local marketing in the brick and mortar environment is still for the most part fairly confined to traditional methods. While digital marketing tracks consumer patterns, records contact data and paves the way for personalization, in-store marketing still suffers from lack of these much coveted consumer touch-points. But…
Read More5 Essential Tips for Developing a New Product
As a small-business owner, one thing you don’t lack for is ideas—they’re the key to your success, and you probably wouldn’t have struck out on your own without a surplus of creativity. Yet aside from innovation and entrepreneurship, just about every other aspect of developing a new product can pose an obstacle to the small-business…
Read MoreCustomers Only See Part of Their Problem
In today’s complex B2B world, we know our customers struggle to solve their problems, along the way, perhaps searching for solutions to solve their problem. From the Challenger Customer, we know roughly 5.4 people tend to be involved in the process and we know the majority of these initiative end in No Decision Made. As great…
Read MoreCritical Steps for Protecting Customer Data in Your Small Business
Protecting customer data in your small business takes good planning, training and vigilance because serious threats come from all sides: Hardware, Software, People, and Systems. Hardware “Skimmers” are responsible for many of the infamous retail customer data breaches that have made headlines in recent years. Skimmers are hardware devices that are surreptitiously installed on your card readers.…
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