Female Entrepreneurs and Their Rising Roles in Business
There are still big equality hurdles when it comes to gender in the American workforce, but those disparities are slowly inching closer together. Just take a look at Silicon Valley—the number of women founding tech companies is still extremely low. In private companies, just 6.5 percent have a CEO who’s a woman, and only 1.3 percent boast…
Read More5 Ways Media Consumption is Shaping Future Marketing Trends
The digital age has sparked new opportunities for marketing departments to reach their target audience. The ever-growing rate of innovation has extended the list of channels the average person goes through for their daily media consumption. The era of newspapers and TV is slowly fading into the background of mobile and online streaming, along with…
Read More3 Must-Haves of Small Business Tax Provision Software
Recently published surveys indicate that 50% to 70% of the tax departments in publicly traded companies exclusively use spreadsheets to manage ASC 740 processes. However, the percentage would be higher if the surveys focused strictly on small and medium businesses (SMB). These numbers have held steady the scrutiny of the last 15 years relative to…
Read More4 Types of Companies You Can Start Without Advanced Technical Skills
There’s no doubt about it. Technology has changed the world of work. Due to the high demand created by the shift to online commerce, high-tech positions are among the highest paying in today’s job market. However, learning the skills required for those positions requires making a major investment of both time and money in education…
Read MoreCan Sales Really Create Value?
Leanne Hoagland-Smith wrote an outstanding post, The Ultimate Sales Goal Is Connecting With Customer Value Drivers, Not Creating Value! In the post, Leanne hits head on what too many sales people miss about value. We tend to think of value and value proposition in our terms. Instead, it’s the customer that defines value! For us to…
Read More7 Basic Tips to Grow Your Instagram Account
1. Use Your Bio to Tell Your Story When people want to learn more about you, the first place they’ll check is your bio. Your bio should include your passions, what you do, what you love, your projects or your dreams. Make sure you add your full name (your real name) and your website. To…
Read More5 Ways to Improve Your Online Presence
An online presence has become synonymous with “existing” in the digital world. Millions of people are connected through the Internet. That vast user database includes businesses as well, all of which are fighting for the attention of their potential customers. However, not all make it on the first page of Google searches and instead get…
Read MoreWhy Bother to Sit In with Customer Service?
Over fifty years ago, I was CEO of a record manufacturing company in Hollywood. We were the only such facility on the West coast to provide and control the entire process from studio, through finished vinyl record pressings in the same building, therefore able to promise quality control others could only dream about. As founder…
Read MoreThe Importance of a Distinctive High-Performance Culture
All companies strive to have their team arrive each day highly motivated, ready and eager to do what it takes to get the job done. However, this is more of an ideal than reality. Motivation comes and goes, performance targets are achieved one month only to be missed the next, and achieving a high performance…
Read MoreIs Your Phone System Ready for Business Growth?
The needs of a business can shift quickly and when they do, it is important for your tools to shift with you, both effortlessly and with solid support to back you up. Having an agile phone system that can keep up with your company’s requirements means immediate access to configuration modifications you can manage yourself,…
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