How Marketing to Millennials is Different

Generation Y, otherwise known as the millennial generation, is the most coveted demographic for marketers. Not only is this generation among the largest of demographics, but it is also one of the most “spendy.” If you can hook millennials on your product or service, you can set your business up for long-term success. The challenge…

Read More

6 Ways to Start Learning for Aspiring Entrepreneurs

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” I want to tell them to just start anywhere, but I realize that most have no idea where anywhere is. They just aren’t prepared for the life they want, and are really asking me…

Read More

Balancing Compliance with Business Growth

Government and industry regulations are changing the way entrepreneurs do business and this has an important impact on strategic and operational drivers. In today’s environment, the ability to stay profitable while quickly adapting to satisfy compliance is critical. Entrepreneurs tend to take little risk with operations and compliance due to agency oversight, customer demands, and ethical…

Read More

Customers Are Not Always Right

Your most unhappy customers are your greatest source of learning. ~ Bill Gates I am not sure who was the first to say, “The customer is always right,” but I think they were flat wrong. Sure, you want to please your customers, but there are going to be times when you will not be able…

Read More

How to Find the Right Location for Your Franchise

It’s true what they say: location is everything when it comes to a brick-and-mortar store. In fact, not paying attention to location is one of the top reasons businesses—particularly restaurants—fail in their first year. Where Franchisees Go Wrong in Choosing a Location Before we get into tips for selecting the most strategic location for your franchise,…

Read More

How to Get People to Pay Attention to Finance Presentations

You know that effective financial management is one of the most essential ingredients for business success, and that communicating this information to key people within your organization is important for achieving company objectives. So it can be frustrating when your audience simply doesn’t listen to your message or take it on board. But blame can’t…

Read More

Christmas Lights Business Thrives Using Christmas Text Messages

Today, it’s officially 112 degrees in the desert, and the thoughts of sipping eggnog (spiked of course) by the fire, are dancing through my head. I know it’s still a long way off, but for some strange reason I’ve started thinking about Christmas! Why am I thinking of Christmas? Because I just interviewed Jonathan from…

Read More

Revising the Root Canal Theory of Business Planning

For years I’ve lived with my own “root canal theory of business planning.” Do the Google search for that phrase and you’ll see that my previous writing about this comes up first. Like root canals, business plans were something people dreaded, but needed. Happily, things have changed. For today: lean business planning Unlike a root canal, modern-day business…

Read More