Why Texting is Critical for Your Small Business Marketing
Look, if you’re a small business owner, or manager, you must start looking at texting for your small business today. Set aside 20 minutes and do a bit of research and figure out how to use texting in your business. Why? Because nobody is paying attention to your other marketing efforts! Seriously. Consider this, according…
Read MoreWhy Should You Re-brand?
Why do we see so many small businesses “re-branding?” Why do they feel the need to make so drastic a move? From my perspective a re-brand is not something as simple as changing the logo and visual support materials, but a change in the culture. A practical reason to re-brand is that your brand is…
Read MoreDiscover the Yin and Yang of Marketing Alliances
There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined a system and some tools you can use to find other businesses that are wooing the same social media audience as you’re trying to get onboard. Today, I want to suggest…
Read MoreWhat NOT to Do When Pitching Investors: Lessons from Shark Tank
Are you an entrepreneur looking for investors? If you are, good luck. We don’t mean to sound cynical, but finding investors is a tough job. There are only so many new ideas in the world, and no guarantee that your idea is even viable. Investors know this, they see it every day. In 2013 less…
Read MoreIs It Easy to Use Your Website?
Why is it important that your website is easy to use? Your brand has one chance to make a good first impression! Cliché, yes, but true. First, let’s get one thing out-of-the-way. If your small-to-medium biz/org doesn’t have a site: tsk, tsk. Here’s why you need one desperately! According to a2015 Verisign study, 86% of consumers believe a…
Read MoreWhich Business Entity Type is Right for My Small Business?
Should I opt for an LLC? Or would an S corporation suit my needs better? What about the C corporation? These questions are asked so often by entrepreneurs. That’s because many start out as either sole proprietors or in partnerships, and there comes a time when it’s appropriate—and more beneficial—to establish a formal entity structure…
Read More4 Perks to Being a First-Time Small Business Saturday Participant
It’s good to #ShopSmall. Small Business Saturday may be sandwiched between two of the biggest shopping days of the year (Black Friday and Cyber Monday, respectively), but the holiday continues to hold its own when it comes to supporting small businesses. Want proof? In 2015, more than 95 million shoppers participated in Small Business Saturday…
Read MoreHow to Start a Budget
When running your own business is your big passion, it’s very easy to let your private life fall into a state of disrepair. But keeping an orderly domestic situation is important to reduce stress in your professional life. It’s difficult to concentrate on the complexities of a home business when your actual home life is…
Read MoreHow is Showcasing Changing Your Business?
Showcasing is yet another new wrinkle that the internet and mobile technology has brought to our culture. If you’re not familiar with the term, it’s when someone goes to a brick and mortar store to look at an item but fully intends to make their purchase online. This isn’t a new behavior but it’s certainly been on…
Read MoreWhat Franchise Trade Shows Are Worth Attending?
If you’re considering buying a franchise, attending trade shows in franchising is an excellent way to help you determine if franchising is right for you, as well as introduce you to several potential brands to invest in. Franchise trade shows are held throughout the year, all over the world. Here are a few we think…
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