10 Ways to Bring the SaaS on Social Media
SaaS is all about defining and refining experiences. It is by nature, one part the creation of strategic and valuable technology, and another part interaction with users and prospects. That being said, it’s simply a no-brainer for SaaS businesses to not only be in social media channels, but to have an engaging and active presence…
Read MoreElephants and Customers Never Forget
According to a study by Dimensional Research on The Impact of Customer Service on Customer Lifetime Value, it turns out that elephants aren’t the only ones who never forget! Customers are right there with them, especially if it has to do with a BAD experience! After defining good and bad customer service experiences (referenced in previous…
Read MoreThe Why and How of Video Marketing
As small businesses are making their mark in the digital world, online marketing becomes more and more important. Content marketers and business professionals know that video is now the go-to medium for communicating information. Just a couple of general reasons why video will help improve your business: On a regular monthly basis there are 1…
Read MoreHow Small Businesses Can Use Influencer Marketing
For a long time, influencer marketing was an indulgence only large businesses with equally large marketing budgets could afford. Engaging the rich and famous in order to tap into their fan base took an established name and plenty of money, but the advent of social media has changed much of this. Influencers now come from…
Read More5 Ways for Leaders to Influence Organizational Culture
Leaders have a huge influence on organizational culture. In fact, you probably have more influence than you realize, and sometimes this can bite you if you are not conscious of how your words and actions impact others in your company. If you are having issues establishing a strong organizational culture, you may want to look…
Read MoreHow Young Companies Can Take Advantage of Co-Working Office Spaces
Expanding your office is one of the most exciting and important moves a young company can make. But that doesn’t mean it comes without anxiety. Setting goals, budgeting, hiring, holding investor meetings and planning are huge priorities. And with that type of acceleration, other essentials can sneak up on a CEO, including the physical space…
Read MoreHow Small Businesses Can Harness Millennial Power
Millennials; they’re a huge group, constantly dialed into their phones, and constantly lamenting about their student loans. They’re also extremely talented, and notorious for job hopping. As a working millennial, I’ve personally hopped through eleven jobs in the past nine years. Some of them were part-time gigs while I went to school, others were full-time…
Read MoreHow Small Businesses Should Be Using Big Data
Think big data is only for big business? Think again. No matter how small your operation might be, collecting and analyzing data about current and future customers can produce a significant return on investment. And the world’s businesses know this, which is why Microsoft’s Satya Nadella predicts Big Data could become a $1.6 trillion industry in the…
Read MoreHow Artificial Intelligence Can Grow Small Businesses
Artificial Intelligence in the form of Siri or IBM’s Watson get a ton of press these days, but AI as a resource for SMB management and growth often goes overlooked. AI is perhaps one of the best tools out there for better business management, improving everything from management to analytics. Any entrepreneur or SMB owner…
Read More10 Tried-and-True Strategies for Funding New Ventures
One of the most frequent questions I get as a mentor to entrepreneurs is “How do I find the money to start my business?” I always answer that there isn’t any magic, and contrary to the popular myth, nobody is waiting in the wings to throw money at you, just because you have a new…
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