5 Ways to Get It Done
How do you get it done? If I ask any marketing pro, business leader or entrepreneur what they need more of (and I take money out of the list of possible answers), 99% of them will give me the same response. Time. Whether it’s the pace of life, the vast variety of channels, information overload…
Read MoreStart Your New Venture Without Quitting Your Day Job
Many experts will tell you that you can’t succeed as a part-time entrepreneur, as any good startup will require a 100 percent commitment of your time and energy. But not many of us have enough savings to live for a year or more without a salary, fund the startup, and still feed the family. Thus…
Read MoreHow to Improve Your Website’s Organic Click-Through Rate in Google
Organic click-through rate, or CTR is another measurement of the success of your website, much like SEO. But CTR is often neglected, and if you’re neglecting CTR, you could be missing out on significant improvements in your traffic. In case you don’t know what CTR is, it’s the percentage of people who actually click on…
Read MoreHow Do You Focus Your Team for Action?
How do you get your team to focus and move forward effectively? A fellow CEO recently told me of her method of assuring positive movement within her team. She holds a weekly meeting of her direct reports, and asks them to find three important but actionable items for the group to work on if not…
Read MoreKeep Up Your Franchise with Exciting New Technology
My first job back in high school was as a “sandwich artist” at a local Quiznos franchise. Like most enterprises back in the ‘00s, we felt more like we were operating out of the ‘90s. The cash register was a clunky thing with all of the old bells and whistles. It even made that cha-ching…
Read More6 Types of Testimonials to Boost Sales
Testimonials sell! Often new distributors think that they cannot have testimonials because they have not really experienced the business yet but there are many types of testimonials that anyone can use within their presentation. Examples of the power of testimonials can be seen in infomercials. Whether you are selling a product, your business opportunity or the…
Read MoreBusiness for Life Not Life for Business
We talk about work-life balance, in general terms, but here’s one simple thought that should always be there in the background: Your business exists to make your life better. Not vice-versa. Don’t sacrifice your life to make your business better. I got a lot of play on Twitter recently with this simple idea. And this post…
Read More10 Pocket-Friendly Marketing Ideas
The success of an e-commerce business starts with spreading the word. Small businesses lack the necessary budget to showcase themselves as a potential player in the market. Does this mean that small companies don’t stand a chance to carve out a niche for themselves against the business giants? Of course, it doesn’t! Money is one…
Read MoreWhat Happens When You Grow Too Fast? 4 Signs to Watch For
It’s easy to get caught up in the excitement of a rapidly growing venture. However, when a business grows too quickly, it significantly increases the demands—and if the demands are higher than the ability to supply, your business can quickly fail. Fortunately, there are specific signs to look for to determine if your business is…
Read MoreAre You Selling What Your Customer is Buying?
I’ll jump to the bottom line, then retrace my steps. “Customers buy holes in walls, not drills.” Actually, they may not be buying holes in walls, they may actually be looking to attach something to the wall… Yeah, I know you’ve heard that old maxim or a variant for years, possibly decades. Perhaps the reason the saying is…
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