Top Threats to Your App Security
In the world of software design, security is becoming an increasingly important concern during development. Applications have become more accessible over different networks and as a result, are more vulnerable to a wide variety of threats. Click here to read more on mobile security. Many applications are fundamentally flawed, making it possible for hackers to…
Read More5 Ways of Caring for Your POS
No matter how durable your POS hardware is, it is still subject to wear and tear because of long hours of operation every day. This cannot be avoided especially in a busy restaurant. You need to maintain your POS to ensure its longevity and there are five ways to do this: Clean Your POS Before…
Read MorePress Release Partnerships: Worth the Effort?
Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. And we rightly celebrate each such pairing, often with a mutual press release. And sometimes that’s all we end up doing. Call it a “press release partnership.” Or an opportunity missed. Or…
Read MoreWhat is Account-Based Marketing?
So you’ve heard the jargons account-based marketing and inbound marketing thrown around by b2b marketing agencies, but do you know what they entail and which type of marketing your business should pursue? What Is Account-Based Marketing? Account-based marketing relies on aligned sales and marketing teams within a B2B organization. How many people can say that…
Read MoreSmall Business and Entrepreneurship: Where Do You Stand?
There are areas where small business and entrepreneurship cross over, but there are other areas where they diverge. If you are going into business for yourself, or if you already own a small business, it’s important to know where you stand on this topic. Put simply, virtually every entrepreneur starts as a small business owner.…
Read MoreTop 5 Online Security Tools for Startups
Cyberattacks are one of the setbacks that come with living in the digital world. As more and more day-to-day activities are done online, the risk of security breach also increases. No wonder companies spend thousands of dollars just to get the tightest security measures. But what do you do when you’re just starting out and…
Read MoreNew IRS Filing Deadlines for Partnerships and C Corporations in 2017
The tax-filing deadlines for small business owners have traditionally remained the same for many years. More specifically, March 15 has been a longstanding date on the calendar for entrepreneurs who operate formal business entities across all fields. However, if you haven’t heard, the IRS has changed a few key due dates for certain business income…
Read MoreHow to Establish an Effective Brand Voice
Despite being as integral to brand identity as a logo or company name, it’s easy for small businesses to neglect their brand voice. It may take some time and thought, but the rewards make any effort well worth it. A social media account that people want to follow, killer website copy and compelling content marketing…
Read MoreContent Distribution and Promotion for Audience Acquisition
There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally speaking, for…
Read More4 Ideas to Help Your Business Hit the Ground Running
Before opening a new business, you might hear about other companies that failed within the first few years of operation. The reason those companies fail is because the owners were not fully prepared for the future. They tried to grow too large too quickly and hired the wrong people, but you can hit the ground…
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