5 Essential Tips to Make Your Business More Secure
All small business owners need to ask themselves this honest question: could your business recover smoothly from a security breach. Security should be a major concern for small business owners, and yet, for many it seems to be a footnote at best. But the stakes of compromising a small business’ information, resources, or equipment is…
Read MorePlease Map Your Goal and USE That Map!
It’s time to speak of some sort of business plan. As a professional investor in early stage companies, I have long discounted long, detailed business plans in favor of a concise “executive summary” followed by a believable spreadsheet-based financial forecast projecting three to five years into the future. Yes, everything does change between drafting that…
Read More4 Essential Email Workflows for Marketing Manufacturing Companies
Don’t be deceived. Setting manufacturing marketing workflows to send automated emails to your prospects is not just about the convenience factor for your end of the spectrum. Automated email workflows bridge the gap between your marketing and sales endeavors. More than just ensuring continuity when it comes to communicating with your leads and prospects, these emails…
Read MoreBe Prepared for the Most Expensive Part of Your Software Development Efforts
At what stage does the real cost of software come? While a software development company considers profit as firm revenue minus costs, as a customer you need to have your priorities straight and ensure your financial resources are sufficient. Everything hinges on the type of software you are going to create. Custom software can be…
Read More4 Ways to Live It Up and Prosper in the New Marketing Era
We have been living in the era of marketing, ever since cavemen bartered food for pots. The Internet enables marketing to reach levels way beyond what was possible 30 or even 20 years ago. There are many ways in which marketing has changed in the modern era. Here are four tips to help you live…
Read More3 Keys to Build Your Brand
If I see one more Facebook ad that talks about how to build your “brand” I will engage in primal scream therapy. Building a brand is not hard, as online marketers would lead you to believe. A “brand” is, simply, your reputation. Here are the 3 keys to building a brand for your small business: Capture what…
Read MoreUnused LLCs and Corps
Why do you keep forming LLCs, partnerships or any kind of corporation when you’re not really ready to do business? Then, you have these legal entities, with stringent tax filing responsibilities – and you do nothing. Or you start them and operate the business for a while – but don’t file tax returns – because…
Read MoreHow to Write Your Professional Biography
Personable or professional? First person or third person? How to write about yourself without sounding like a fraud? It can be weird writing your own biography but there comes a time in most small business owner’s lives when they need one. You may have an upcoming speaking engagement that requires a biog or a someone…
Read MoreHow Important is Social Media Marketing in E-Commerce?
An average person uses social media platforms to spread gossip, to post selfies, to share memes, etc. However, in the fast-paced world of E-commerce, business people use different social media to gather leads and drive traffic for sales conversion. The various fads in social media are monumental. That is why E-commerce people try to blend…
Read MoreOprah and Sheryl Sandberg’s Secrets to Success
When you think of a highly successful woman, who comes to mind? Oprah Winfrey? She’s usually pretty high up on the list of successful women, and she fought hard to get there, overcoming childhood poverty and abuse to become one of the wealthiest and most powerful women in America. Her beliefs and habits helped her…
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