Make Yourself Discount-Proof
Are you often asked to discount your fee or price? Typically, when a prospective customer or client balks at your price, it’s because they believe that the value of your offering is less than what they are being asked to pay. But, not always. There IS another reason. It’s this… They subscribe to the theory…
Read MoreDoes Your Business Need Money? Read This!
The subject of raising money is critical to many businesses and a passing option to others, depending upon the capital efficiency of the enterprise. Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). For you…
Read MoreHow to Turn Your Hobby into a Viable Business
We all have hobbies, but few of us are lucky enough to be able to earn a living doing the thing that we love. Nonetheless, it is more than possible to turn your hobby into a viable business. Doing this is a great idea, for a number of reasons. You are likely already spending significant…
Read More7 Things to Consider When Evaluating AP Automation Solutions
So, you are ready to evaluate accounts payable solutions and decide the right fit for your business. It is you who has to determine the best solution for your organization. Doing your homework will mitigate the risk of the software not living up to your expectations. How do you decide which solution is the best…
Read MoreThe Hidden Sales Productivity Drain
Regardless your level, look at your weekly calendar. Unless you are a total dolt, I can guess what it looks like: Your time is completely filled, often with overlaps in meetings, some with multiple things scheduled at the same time. The demands on your time exceed what you can schedule—and you do a lot of…
Read MoreYou Could Be Taxed on That “Non-Taxable” Employee Benefit
A benefit frequently offered to employees is discounts on products or services that the company sells. Under the Internal Revenue Code, all benefits provided to an employee are taxable, unless they are specifically excluded from income or defers tax on the benefit. One example of deferring tax on the benefit would be employer contributions to…
Read MoreConsumers Pay Attention to Where Your Ads Live and Who Their Neighbors Are
The Chief Marketing Officer (CMO) Council came out with a new study that we all need to be aware of as we place our digital ad buys. Nearly half of all consumers indicate they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside digital content that offends them, reveals a new…
Read MoreMicroloans: Are They Right for Your Small Business?
So, you took the plunge. You decided to start your own business. Every day you’ll wake up with the personal satisfaction of being your own boss—no more unfulfilling work, inflexibility, lengthy commutes or other hardships via conventional employment. But, unless you’re swimming in gold like Scrooge McDuck, you need to acquire funding to turn your…
Read More18 Reasons Your Small Business Should Be Using Gmail
What is your small business looking for in an email service provider? Depending on your size, your speciality, and your personal taste, you could be looking for a range of different strengths—from security and reliability to automatic filtering and search functions. Well, the size and speciality of a business can change over the years, so…
Read MoreSmall Biz Digital Footprint: 4 Insights into Online Marketing Strategies
Success at online marketing requires implementing several key strategies. There is no one secret formula. The digital channels and methods that work with your marketing segment are rarely if ever limited to one platform. Creating an audience takes some unique branding and a lot of hard work. Think in terms of engaging your audience, not…
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