4 Reasons Businesses Stop Using Fixed-Line Networks

Fixed-line telecommunication networks, otherwise known as landlines, are quickly fading from businesses across America. In 2017, most companies are opting for modern, versatile solutions like cloud-based, PBX phone systems. They’re fast, reliable, and portable enough to work from anywhere in the world. So, if you’re a small or medium-sized business that’s still relying on landlines, we’re…

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How to Assess a Franchise Marketing Strategy

When it comes to owning a franchise, having a strong marketing message is crucial. It is important to find out how much your franchisor will be helping you both directly and indirectly in the sales process. There are many franchises that will require you to buy into their corporate marketing. Some will make it a…

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The 5 European Cities Where You Can Build Your Startup

When we think of top European cities for start-ups. London and Berlin often spring to mind, yet, the tech start-up culture is spreading throughout Central and Eastern Europe. The cities on our list have growth opportunities evident by collative data, and you may be surprised by some of the cities listed! 5. Bucharest, Romania Bucharest…

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Save Your Sanity and Fire That Problematic Client

When entrepreneurs launch new businesses, they go to extraordinary lengths to earn clients. We’ll take any meeting, make dozens of cold calls and send out hundreds of emails. Slowly, our hustle is rewarded as our client list begins to grow. But despite our best efforts, we quickly learn that not all clients are created equal.…

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Startup Security: 5 Ways to Avoid Theft in Your Small Business

Theft costs businesses millions of dollars each year. For your business to grow, you need to protect your profit margins, and a part of that is preventing theft. Random thieves and even your own employees could be draining your cash and carrying off your material goods. In fact, more theft comes from inside the company…

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Illegal Loyalty Programs

What could be illegal about a customer loyalty program? It seems that almost every business has some form of loyalty program. There are loyalty programs for grocery and clothing stores, airlines, and just about every other business that would like to create some form of relationship (loyalty) with their customers. An article written by Tim…

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Where is the Best Source of Early Stage Investment?

If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more. And yet, in an earlier post, we spoke of the…

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4 Essential Resources Your Company is (Still) Neglecting

How many times have you wondered how to reach new horizons in your small business reality? Did you ever stop for a minute to compare yourself with what competitors in the local market or abroad happen to be doing? Most certainly yes, otherwise you wouldn’t rank as a promising entrepreneur due to the rapid shift…

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Reducing the Stress Factor

Whether you’re successfully part of an internal marketing team, at an agency or even a business owner – you’ve got a skill that you probably take for granted. You’re a master juggler. You can’t execute successful marketing today without that ability. You’re used to having lots of balls in the air and even if you…

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