7 Highly Effective Marketing Strategies Necessary for Success
Businesses in any stage of growth, from newly minted startups to market giants, need to keep marketing at the forefront of their budgets and plans. Implementing effective marketing strategies is an essential aspect to generating high business revenue, helping brands achieve financial success. The most ideal marketing techniques are those that deliver the best results…
Read MoreHow to Make and Use GIFs to Increase Twitter Engagement
Each social media platform has evolved to excel at sharing certain kinds of content and – despite its shortcomings – Twitter is one of the best platforms for sharing news about your business, your blog posts, and certain graphics, especially GIFs. GIFs (Graphics Interchange Format) are those animated mini-movie graphics that last just a second…
Read More5 Things All Great Leaders Do to Create a Culture of Leadership
What’s the secret to creating a culture of leadership that will take your organization forward for years to come? There is no secret—it starts at the top with you. In my experience as a leadership speaker and consultant, it starts with senior leaders reflecting internally—to understand their purpose, gain clarity about what they stand for and…
Read MorePrinciple Based Selling
Are you training and coaching your people “principle based selling?” No I’m not announcing a new sales methodology or trying to infringe on a few companies calling their methods “Principle Based Selling.” We often use the word principle to describe values we hold, for example integrity, honesty, respect for others. Those are important, but not…
Read MoreThe Case for Lower Case: A Rebranding Conundrum
Ever wondered if having your brand name written in lower case on your logo is appropriate? Logo design can come with a few challenges when it comes to creativity. Often, companies are predisposed to certain design and strategy rules that are more on the traditional side. We recently faced this challenge when a client came to…
Read MoreHow Businesses Will Succeed on Social Media
Any small business worth its salt has a social media presence today where they post articles, interesting blurbs, or new deals. And as social media plays a larger role in our lives, the consequences of social media mistakes can become more severe. But just launching a Twitter account and posting a short blurb is no…
Read More5 Reasons to Use Mobile Augmented Reality in Retail
Fueled by the increasing adoption of smartphones and tablets, the global mobile Augmented Reality market will top $ 79 billion in five years. The astonishing success of Pokemon Go paved the way for new AR applications and proved the technology’s potential stretches far beyond entertainment. Retail is one of the industries experiencing AR boom right…
Read MoreWhy Inbound Marketing Alone Likely Won’t Work Anymore
Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January of 2014. To paraphrase his argument: The amount of content being published online is increasing at an exponential rate and…
Read MoreLinkedIn Strategies
One of the most under-utilized social networks, from a business and marketing perspective, is LinkedIn. Despite boasting over 396 million users, the truth is that most of the users have no idea what to do with their LinkedIn account besides collecting connections in a random fashion. It’s actually a very robust business tool that you should be…
Read MoreHow to Come Up with Ideas That Will Actually Excite Your Team
When trying to come up with new product features or integrations at my company, Do, we give thoughtful consideration to each and every idea and always make sure to involve everyone — no matter their role in the company. We strive to get a holistic array of ideas, stemming from a wide variety of perspectives.…
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