2018 Marketing Trends You’ll Want to Know
Yes, it’s that time of year again, when marketing experts share their insights and predictions for the new year. To save you some time scouring the Internet for the top trends, I’ve done the work for you. Live Video Streaming “If you weren’t using live video to interact with your customers in 2017, it needs to be…
Read MoreWhat if Your Small Business Doesn’t Have an HR Department?
Every small business owner is familiar with pouring over business-related advice, only to find out that it’s applicable only to larger businesses or transnational corporations. The business world is anything but one-size-fits-all, and it can be extraordinarily difficult, if not downright impossible, to find HR-related advice that pertains to the owners of America’s innumerable mom…
Read MoreForeign Currency Exchange is Easier Than Ever
The way in which foreign currencies are exchanged has changed considerably over the course of the last two decades. Back in the mid to late 1990s, customers had few options or alternatives when it came to changing their dollars into foreign currency, or the other way around. There were the banks, there were a few…
Read MoreAre You Uncomfortable with Home-Based Workers?
Do home-based employees work with the same dedication and productivity as those in office cubicles next to each other? That depends upon the management as much as the employee. I have a friend who is a CEO of a recruiting firm who “virtualized” her company after a decade of maintaining a fixed office location. She…
Read MoreWhat Does Your Pricing Say About You?
Last week, we explored some of the key considerations that a business should take into account as they set their prices. But this week, I want to take a look at what your pricing strategy says about your offerings. I believe that pricing is a part of positioning and branding that is often overlooked. How…
Read MoreWhat to Do When Snopes Rejects Everything You Believe!
See if you’ve ever been caught in this personally embarrassing social media scenario: You find something in the news that gets your blood churning because it aligns perfectly with your thoughts and opinions. You post it on Facebook and within about 10 minutes people start pointing out that Snopes or some other fact checker has…
Read More3 Easy Ways to Maximize Your Small Business Resources in 2018 and Beyond
They say the devil is in the details, and this is very true when it comes to business—especially small business. Little costs add up. If you want to avoid them, you’re going to need to be studious with the books. Know what is necessary for operations, and know how to optimize such that you’re operating…
Read MoreHow Business Travel Will Change in 2018
If you want to make the most of your business travel budget, keeping up with what’s going on in the travel industry is essential. In 2017, we’ve seen the sharing economy continue to grow and several changes to popular credit cards and rewards programs. Here are the major trends set to make an impact on…
Read MoreHow to Design an Office Where People Want to Work
Every company has reason to reevaluate their office layout from time to time. From accommodating growth through office expansion to remodeling your space with the goal of increasing productivity, you hold the power to transform your work environment into a place that inspires and equips your team to be the best they can be. How…
Read MoreHow to Use a Checklist to Build an Innovative Startup
A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. I wish it was that easy. The challenge is that every new business needs to be innovative and different, in order to rise above the crowd, bring…
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