Measure What Matters: Business Metrics
A while back, we explored the business metrics that every business owner and leader should be monitoring to keep their finger on the health of their organization. We dug into the purely financial metrics like lifetime value of a customer and profitability. Today, I’d like to explore the marketing/sales and employee metrics that we help clients define…
Read More3 Instant Ways to Improve Customer Experience
Customer experience (CX) is one of the biggest factors in determining a company’s success. CX can refer to any experience a customer has with your company, be it on the phone, online, or in person. The CX you provide to clients will make or break your business moving forward. Help Scout reports that “91% of…
Read MoreSupply Chain Management Sees a Great Future with the Internet of Things
Distribution and Logistics are being vastly affected by the Internet of Things and its ramification. But this is not a new concept of warehouses and distribution centers. The biggest roadblock to implementing the concept has always been the cost and return on investment, ROI. Now, the cost of making and RFID chip is well within…
Read More8 Creativity Traits That Will Improve Your Leadership
Starting a new venture is all about being creative, not just in the initial solution, but in tackling the daily challenges of every new and innovative business. In my role as business advisor, I find too many people still looking for the right answers in the back of the book. Most of what you learned…
Read MoreProduct versus Solution Selling
It must be that time of year, but recently I’ve gotten a number of queries from thoughtful executives: “Dave, we need to transform the way we sell from product to solution selling……” That statement is always a little confusing to me, naturally I ask, “What does that mean and why do you want to change?”…
Read MoreHow to Use Street Teams to Build Brand Awareness
Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human engagement. Street teams interact directly with consumers to get them excited…
Read MoreHow to Cut the Cable and Maintain a Wireless Workplace
The advantages of a wireless workplace are undisputed. You’ll enjoy fast, reliable service, amazing on-demand scalability, and the ability to access office data from across the globe. Despite all these benefits, many business owners are still reluctant to cut the cable. We’re here to persuade you that migrating your company to the cloud isn’t an expensive, stressful,…
Read More6 Top Tips for Creating an Effective Global Mobility Strategy
Global mobility is a crucial part of international business growth—make sure you know how to create, and deploy, your strategy. The international business landscape has opened up to organizations of every size and shape—making expansion across borders more and more common. Business growth of any kind brings both opportunities and challenges, not least those involved…
Read More“Love What You Do” Won’t Build Your Business, But These 6 Steps Will
Start-ups abound, but not all of them have the staying power. The Small Business Association says that “only half of new businesses will survive the first five years and only a third will make it past 10.” An example is Virgin Brides, which was launched in 1990 and catered to wedding services, but it eventually…
Read MoreWould You Say It If…
Social media has allowed us to connect and converse with those who we might otherwise never have had the opportunity. It creates the context for democratizing influence, giving voice to individuals on a mass basis. It’s exciting just to consider the good that can be accomplished as various (and yes, opposing) political and other viewpoints…
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