Measure What Matters: Business Metrics

A while back, we explored the business metrics that every business owner and leader should be monitoring to keep their finger on the health of their organization. We dug into the purely financial metrics like lifetime value of a customer and profitability. Today, I’d like to explore the marketing/sales and employee metrics that we help clients define…

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3 Instant Ways to Improve Customer Experience

Customer experience (CX) is one of the biggest factors in determining a company’s success. CX can refer to any experience a customer has with your company, be it on the phone, online, or in person. The CX you provide to clients will make or break your business moving forward. Help Scout reports that “91% of…

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8 Creativity Traits That Will Improve Your Leadership

Starting a new venture is all about being creative, not just in the initial solution, but in tackling the daily challenges of every new and innovative business. In my role as business advisor, I find too many people still looking for the right answers in the back of the book. Most of what you learned…

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Product versus Solution Selling

It must be that time of year, but recently I’ve gotten a number of queries from thoughtful executives: “Dave, we need to transform the way we sell from product to solution selling……” That statement is always a little confusing to me, naturally I ask, “What does that mean and why do you want to change?”…

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How to Use Street Teams to Build Brand Awareness

Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human engagement. Street teams interact directly with consumers to get them excited…

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How to Cut the Cable and Maintain a Wireless Workplace

The advantages of a wireless workplace are undisputed. You’ll enjoy fast, reliable service, amazing on-demand scalability, and the ability to access office data from across the globe. Despite all these benefits, many business owners are still reluctant to cut the cable. We’re here to persuade you that migrating your company to the cloud isn’t an expensive, stressful,…

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6 Top Tips for Creating an Effective Global Mobility Strategy

Global mobility is a crucial part of international business growth—make sure you know how to create, and deploy, your strategy. The international business landscape has opened up to organizations of every size and shape—making expansion across borders more and more common. Business growth of any kind brings both opportunities and challenges, not least those involved…

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Would You Say It If…

Social media has allowed us to connect and converse with those who we might otherwise never have had the opportunity. It creates the context for democratizing influence, giving voice to individuals on a mass basis. It’s exciting just to consider the good that can be accomplished as various (and yes, opposing) political and other viewpoints…

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