Can You Power Your Business with Renewable Energy?
Here’s something you need to know about your next group of customers, Generation Z: they’re worried about the environment. In a 2017 study, 89% of Gen Z participants indicated that they would prefer to buy from an environmentally or socially conscious company over competitors. They’re committed to keeping our planet sustainable, and they’re willing to…
Read MoreMath Works, Always: How Do We Tilt the Numbers in Our Favor?
In sales and marketing, we at least claim to be very numbers oriented. We have metrics around everything: Click-throughs Bounces Open rates Time spent on a page MQL, SQL, SAL Daily/weekly dials Daily/weekly conversations/meetings Demos Pipeline Coverage Win Rates Average Deal/Transaction Value Sales Cycle Time Lifetime Customer Value Renewal Rates ….. I could go on.…
Read More10 Amazing Benefits of SMS Marketing
SMS marketing is a highly underrated form of marketing that you should be taking advantage of. Read on to learn the benefits of SMS marketing. SMS marketing is a somewhat hidden gem amongst the advertising world. It sounds fancy, perhaps even mysterious. It’s not mysterious at all, however. It’s a vital part of getting your business’s name…
Read MoreHack Your Work Day
Whether you own your own business, run someone else’s, are responsible for an entire department or just have to pack 60 hours of work into a 40ish hour work week – I feel your pain. Don’t you wish there was a hack for that? No matter what industry you’re in, my guess is that your…
Read MoreLet Go of These 5 Things to Become a Successful Solopreneur
Personal growth means to reinvent yourself. Change certain aspects and add something (new and more) to the many beautiful things you already are. That allows you to become the person you are intended to be: happy, prosperous, ingenious and thriving. Self-improvement is not to be feared but embraced; not to be avoided but searched for;…
Read MoreEnter the $50B Wedding Market by Setting Up a Wedding Barn
The wedding market is a $50-billion industry. The duration of the average engagement in the US is 15 months, and during this period, couples spend $4 billion on furniture, $3 billion on house wares, $400 million on tableware, and $19 billion on presents at wedding gift registries. You can see how huge the market is.…
Read MoreMeals, Entertainment, and Transportation May Cost Businesses More Under the TCJA
Along with tax rate reductions and a new deduction for pass-through qualified business income, the new tax law brings the reduction or elimination of tax deductions for certain business expenses. Two expense areas where the Tax Cuts and Jobs Act (TCJA) changes the rules — and not to businesses’ benefit — are meals/entertainment and transportation.…
Read MoreTake Only “Smart Money” Investments
This statement could be considered controversial. We have previously made the case that professional investors demand more in the form of restrictive covenants and lower valuations. Now we explore the other side of that coin. Professional investors usually bring “smart money” to the table, defined as money that comes along with good advice and great…
Read MoreHow to Fill Your Tanks to Propel You Through the Day
Are you a morning person? I don’t think there’s any doubt that productive mornings are a recurring theme among the most successful individuals, so I always like to read recommendations about ways to squeeze the most productivity out of my mornings. That’s why Benjamin P. Hardy’s Medium article, 8 Things Every Person Should Do before 8 a.m., caught…
Read MoreSmart Home Innovations Pave the Way for IoT Business Opportunities
Technology is always innovating and it is now a bigger part of our lives than ever before. Most of us interact with a variety of different pieces of technology every day, whether it is our smart phones, our Google Home, or any other technology you might use or have in your life. However, not only…
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