How to Give Searchers What They Need, Not Just Linkbait
So often we can get caught up in building out huge resources. Top 200 Stores Offering Student Discounts or 38 Products With Lifetime Warranties can be eye catching and attract a few links, but do they actually answer how people are searching? Let’s stay in the discounts and warranties space. Does Walmart Give Student Discounts?…
Read More11 of the Best Social Media Management and Reporting Tools to Consider
It’s quite common for me to be asked which social media management and reporting tools I recommend outside the two or three everyone knows, but it’s not always easy to remember ten or more tools off the top of your head. As a result, I’ve put this list together of vendors I’ve come in contact…
Read More5 Instant Tips to Create Effective and Quality Surveys
Two basic questions always arise when running a small business. Is your product/service working? How can you improve? One of the best ways to improve is to speak to your customers and those who might one day become customers. A great way to do that is by building a survey and distributing it to the…
Read More7 Easy-to-Follow Tips for Computer Security
On a daily basis, I get walk-ins at my computer repair company who ask very similar questions: How can I protect my identity and sensitive information when surfing the web? Quite a few people aren’t aware of the repercussions of downloading obscure files. Furthermore, forgetting to update their anti-virus may leave them open to attack.…
Read More10 Practical HR Hacks for Small Businesses
Small businesses, start-ups and entrepreneurs can use all the hacks they can find when it comes to starting and growing their business. When it comes to human resources (HR), several ways exist for small businesses to improve their company culture and develop the environment they envisioned when starting their business, including: Technology Using technology to its fullest…
Read MoreIf Prospecting is the Toughest Part of Selling, Why Do We Put Our Least Experienced People in Those Roles?
Many people believe prospecting is the toughest part of selling. I’m actually not sure I believe that, but I do believe prospecting is tough. Our customers overwhelmed with just doing their jobs. Add on top of that, the fact they are constantly deluged with messaging from innumerable companies competing for attention and their budgets. Getting…
Read MoreVirtual Reality: See the 360-Degree Opportunities
How many of you or your kids have received a virtual reality headset lately as a gift? I’m here to tell you that virtual reality headsets are THE thing lately. If you’re not familiar with how they work, virtual reality (VR) is an immersive experience where your head movements are tracked in a three-dimensional world,…
Read MoreThe 4 People You Meet on the Road to Business Success
No man is an island. It takes a village. Two heads are better than one. The proverbs, adages, and clichés go on and on, but I think you get the idea: in any endeavor, it’s impossible to make the most of it if you stubbornly insist on flying solo. In business there are four people…
Read MoreHow to Build a Professional-Looking Website in an Hour or Less
Building a website, no matter the purpose, might seem a bit overwhelming. I can tell you first-hand that building a website has actually never been easier. Today, we have access to countless website building tools. One of the most important and the central enabler is website builders. These platforms have given business owners more flexibility/freedom…
Read MoreThis is What It’s Like When AI and Small Business Collide
In current times, it’s no secret that digital devices and online data are constantly at risk. However, The Washington Post recently reported serious numbers from security firm Sitelock, revealing that “the typical small business website is attacked 44 times a day and software ‘bots’ are visiting these sites globally an average of 152 million times…
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