5 Name Branding Lessons from Unicorns
Unicorns definitely exist in two places: on elementary school kids’ back packs and among startups. It’s the second category that I’m most interested in, and today I want to look at the major unicorns to squeeze out some branding strategies. In the startup world, unicorns are companies with valuations greater than $1 billion that are…
Read MoreA Delicate Balance
In the Mad Men days of advertising, it was all about mass media, reach and frequency. How many people can you reach and how often can you get your message in front of them? Today’s marketing is a little more complicated than that. The channels have shifted from print, radio, and TV to more than…
Read More1 Important Marketing Update to Know NOW
There’s a recent and very important marketing update you should know about for your small-medium business or nonprofit organization. It will require action. General Data Protection Regulation (GDPR) The GDPR is the newest European Union data privacy legislation that went into effect on May 25, 2018. According to CNET: “The regulation expands the scope of what companies…
Read More3 Reasons Exercise is Essential for Entrepreneurs
You might be tired of hearing that you need to hit the gym, or you might just be plain old tired. That on top of managing your business is enough to be exhausting. After a long day of crunching numbers and developing product, the last thing you want to do is head to the gym.…
Read MoreWhat is SMS Marketing and How Does It Work?
SMS marketing is just another way to reach your potential customers and keep them in the loop about your services. Click here to answer the question, what is SMS marketing and learn how it works. Let’s face it, we all want to connect with a bigger audience through marketing. But it’s often easier said than…
Read MoreEarn Trust from Your Workers and Get Rewarded with More Customers
In today’s world, everything is visible in a digital way. An all-tech, always-on culture and lifestyle means that privacy is perishing quickly. That means that being earnest and building and maintaining a culture of trust is of the utmost importance in today’s world. A company can build and maintain trust from two angles in order…
Read MoreHow to Compete with Amazon: Win with Guided Selling
Amazon’s dominance is growing. They’re projected to be the first $1 trillion dollar company within the next 12 months. Amazon has the power to shatter company stocks with just a press release, and 64% of American households have an Amazon Prime membership while 56% of all product searches begin on Amazon. As consumers, we love shopping from them. Free two-day…
Read MoreA Review of Significant TCJA Provisions Affecting Small Businesses
Now that small businesses and their owners have filed their 2017 income tax returns (or filed for an extension), it’s a good time to review some of the provisions of the Tax Cuts and Jobs Act (TCJA) that may significantly impact their taxes for 2018 and beyond. Generally, the changes apply to tax years beginning after December…
Read MoreDo’s and Don’ts of Interviewing
Hiring your first employees can be a daunting task for any small business owners. 63% of recruiters find it difficult to find suitable candidates for their company’s open positions, and small business often struggle to compete for qualified candidates. The process of job hunting is changing, knowing what applicants expect can help you find the…
Read MoreHow Serious Are You About Your Business?
As a small business owner, one of your uppermost thoughts will be how to make the business grow. You’ll need everything it takes—and then some—to move from being the underdog to one of the big hitters. Understandably, this takes patience, dedication and hard work. It also requires having the right tools to help you compete…
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