How to Scout Out and Hire Employees Who Really Love What They Do

Dedicated employees make or break startup success. Anyone can say they are “highly skilled,” but if employees lack the same vision and determination as their leader, it can be detrimental to the startup. To succeed in a startup environment, employees must have two qualities: enthusiasm and flexibility. Like the saying goes, hard work beats talent…

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6 Ways to Pitch Your Innovation to Today’s Customers

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Yet truly disruptive innovations, like the smartphone from Apple and the rise of the Internet, are very rare, and are generally unpredicted. So why would any investor…

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10 Steps to Better Rankings in Google

Having a good ranking in Google is one of the best ways to ensure that your website or blog gets a steady stream of traffic. This means that you ultimately have more sales and a bigger income. Achieving a better ranking on search engines is not something that you achieve overnight, however, and you should…

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Consider This When Receiving Advice from Others

Advice is something many people love to share, yet some have a hard time accepting from others, even when it’s sound. Perhaps it’s in our nature as human beings to resist being told what to do by others. If that’s how advice is perceived, no wonder people run from it. Who wants to be told…

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Tax Reform Creates Desire for the C Corporation

When you first see a 21 percent tax rate for the C Corporation, you have to think this could be the choice of entity for your business operation. Further, when you find yourself in the out-of-favor group for the 20 percent deduction authorized by new tax code Section 199A, you naturally gravitate to thinking about the C Corporation,…

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The Role of AI in Customer Experience

Trends in the customer service space are showing that by the year 2020, the use of chatbots, a form of artificial intelligence, will skyrocket by 1000%. While 86% of consumers want to enhance the experience by keeping a person as an option and 88% of consumers think that live agents should just be more specialized…

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8 Ways to Market Your Dental or Healthcare Practice via Instagram

If you’re not on Instagram, you better get to it. Instagram is a social media platform that is easily one of the top marketing platforms out there. With millions of users using it daily, you better believe it’s a great tool to utilize for your business’s growth. More and more consumers follow their favorite brands…

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Business Ethics: When It’s OK to Burn Bridges

If you’re like me, you’ve heard this saying fairly consistently while growing up, through your first jobs, University, and into the business world: “Don’t burn bridges.” If you haven’t heard this saying before, then let me break it down for you a little. Burning bridges basically means you’re ending a work relationship, or even personal…

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