Handing Off the Reins: 6 Steps to a Viable Succession Plan
When should you create a succession plan for your business? There’s no time like the present. That may not be the answer you were looking for. In fact, many smaller businesses and partnerships don’t consider the importance of succession planning until a senior-level partner or owner becomes incapacitated, or until a partnership dissolves. Business-changing events…
Read MoreeCom in the Wild: Solving the Size Problem
Seer team members have a thing for shopping online and we geek out when we find a new company who provides an amazing online shopping experience. It’s not easy to woo marketers with marketing, but the following companies have stolen our hearts … and our dollars. eCom in the Wild is a new column that…
Read More4 Secrets to the Best SEO Strategies for Startups
It is no secret that search engine optimization (SEO) can be challenging: From the right keyword selection and keyword usage to the quality of the content and the backlinks… And unfortunately, most startups come into the conversation of SEO with the mindset of “oh, we can do that later,” only leaving them wishing they had…
Read MoreRevealed: Women Entrepreneurs’ Crowdfunding Advantage
Note to women entrepreneurs: Make society’s gender stereotypes work in your favor! Personal experience and years of observation have taught me that women have a more difficult time winning investor backing for their startups than men. In fact, only about 1.3 percent of startup funding goes to women-owned projects. Since the most in the venture capital…
Read MoreTop 5 Smart Home Systems to Improve Your Home Office
As technology advances, our need for quicker and more efficient products, capable of keeping up, increases. Currently, smart home systems are on the top of the list. Whether you need a hands-free voice-activated device to lock all your doors or you want to control your thermostat from an integrated app on your phone, here are…
Read MoreContent Marketing is More Important Than Ever: Here Are 5 Reasons Why
The rise of the digital era gave birth to many things, not least among them a renewed vigor for content marketing. Recent changes to the field of marketing have left many professionals wondering if content marketing is still relevant in today’s era, however, and many are beginning to doubt whether they should invest time and…
Read MoreThe Name Game: How the Right Name Can Revolutionize a Product
What’s in a name? Whether you are naming a company, a band, a product, a restaurant or anything, the name is the way that you are identified by your audience. This means it is one of the most difficult and important things to come up with. Whether you are about to launch a start-up or…
Read MoreThe Ultimate Guide to Hiring a Software Developer
Interviewing and hiring experienced software developers is more of an art than it is a science. In fact, advanced software developers may soon be among the most valuable and sought after employees for most businesses, including software development companies. However, finding exceptional software engineers can be extremely difficult since you have to explore a candidate’s…
Read MoreBest Practices for Delegation
Successful delegation becomes possible when operations are consistent, proactive, and, most importantly, when decisions do not only rely on one person’s perspective. The CEO may have started their business, but it takes a team to drive it to the next level. This poses a unique challenge for the entrepreneur who has likely gotten used to…
Read MoreA Brief Overview on How Tax Reform Affects Choice of Entity
The Tax Cuts and Jobs Act (TCJA), signed by President Trump in Dec. 2017, has significant implications for how businesses will assess the choice of entity. Prior to reform, partnerships were a very common choice of entity, but with the new provisions in TCJA, the C corporation has become an appealing option once again (but…
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