The Transformation of Ecommerce Through Blockchain Technology
Shopping has been changed for the better with the introduction to online shopping, otherwise known as E-Commerce. This has been a drastic shift in the way people view shopping, and that same view is about to diversify even more through the use of Blockchain Technology. Blockchain Benefits Blockchain uses something called a Decentralized Ledger for…
Read MoreHow to Market to and Engage with LGBTQ Customers
LGBTQ consumer annual buying power is estimated at $5 trillion USD globally and $965 billion in the U.S.! Although Pew Research discovered that about 4.1% of the U.S. identifies as LGBT, and over 20% of millennials identifies as LGBTQ (GLADD), many businesses and organizations are missing the mark when it comes to reaching out and…
Read MoreThink Generative Design is Overhyped? These Examples Could Change Your Mind
It is my view that generative design is the most exciting development the manufacturing industry has seen in the past 20-plus years. If that sounds like an overstatement—or you’re unsure about generative design altogether—let me share some examples that might open your mind a bit. But first, let me clarify what generative design is—and what it is…
Read More5 Ways to Tackle Debt in Anticipation of a Large Purchase
Investing money into a large expense, such as opening a business, can seem impossible if you have any sort of debt. Lenders may require your debt to be paid off in order to finance these types of expenses. Fortunately, if you need to finance a large purchase or expense, you can take several steps toward…
Read MoreAccountant vs. CPA: The 5 Main Differences
The terms “accountant” and “certified public accountant” or “CPA” are often used interchangeably. But they’re not exactly the same thing. All CPAs are accountants, but not all accountants are CPAs. Here’s a look at the five main differences between them. Education Accountants generally have an associate’s or bachelor’s degree in accounting, though in reality they…
Read MoreYour Website is Your Workhorse
I am hoping that you’re still giving some thought as to how to head into 2019 with smart marketing that gives you the edge. To that point, we’re continuing with the ongoing series I’ve been writing on the most important marketing channels to consider for 2019. The focus of this post may seem like a…
Read MoreWork Fatigue: An Infographic
The psychology of work fatigue goes deeper than just feeling tired after you clock out. While scientists aren’t sure what the cause of work fatigue is, its effects permeate into nearly every area of our life leaving us both mentally and physically exhausted. Fatigue can be a subtle yet painful experience. Fitting into the symptoms…
Read MoreInfluencer Marketing: A Beginner’s Guide on What It Is and How to Get Started
Create. Post. Hope. Too many aspiring entrepreneurs, marketers, and small business owners take this approach to digital marketing… All they see are tumbleweeds. But it’s not necessarily your fault. You’ve been led down the garden path by big promises and ambitious estimates of what social media can achieve for your business. Unfortunately… the powerful world…
Read MoreCreate Instagram and Facebook Ready Videos Using Still Images
If you run any sort of Facebook or Instagram campaigns at volume, you’ve probably noticed how well video content does. Whether the goal is driving landing page views or general brand awareness, videos tend to perform very well. While this is great for agencies and companies with full-fledged creative departments, videos have typically been a…
Read More4 Ways a Poor Lead Scoring Model Will Ruin Your Business
A young man I know from New England recently launched his own modular home business. He struggled to grow his company for the first few months, but eventually he started getting his bearings. He said that the mistake he made early on was focusing on the wrong leads. Finding the right leads is one of…
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