7 SEO Tools for Local Businesses
If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get into the process of optimizing content for search and benefiting from the results, you’ll be happy that you did. Search…
Read MoreClustering Users for Enhanced Audience Segmentation
Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses: Audience research can help define who your users are & what they truly care about At Seer, we developed a unique technique (leveraging Analytics & behavioral data) to cluster users based on the actions they take on…
Read MoreThese 5 Industries Know How to Brace for Economic Stagnation. Do You?
The world’s economy operates in a cyclic nature where periods of economic prosperity are experienced, and then recession strikes. During the downturn, many businesses collapse and never recover, which explains why most of the companies are now bracing for a recession. Here are some of the industries and how they are preparing to handle recession…
Read MoreSales Training and the “Forgetting Curve”
Every year, billions are spent in sales training. Yet all the data shows over 80% of what is taught is forgotten within 90 days. As a result, what really is happening is that every year we are throwing away billions on sales training. But it’s worse than that. The billions spent represents spending in buying,…
Read MoreMissed Expectations and the 80% Acquisition Rule
Eighty percent of all businesses purchased by another company or by a new investor-operator fail to meet the stated expectations of the buyer after one year. As with the fifty percent rule discussed last week (fifty percent of startups fail within two years), this rule is hard to find an author willing to be quoted…
Read MoreHow to Catch the Attention of a Business Seller
The first step towards buying a business is reaching out to the seller. When this is a serious inquiry, you should be sure to pitch it in the right way. If you’re too casual, the vendor will suspect you could be a time-waster, and too intrusive and demanding could be labeled as being an arrogant…
Read MoreHow to Create the Perfect “About Us” Page in 5 Easy Steps
If someone is to do business with your company they need to trust that your team is experts who know what they’re doing. They need to see your business as an authority figure who has got the best solution to their problem. In a nutshell, this is what makes your ‘About Us’ page so crucial.…
Read MoreDon’t Dismiss These Basic Ways to Raise Funding for Your Business
A new business needs all sorts of things to survive, but above all else it needs money. Without money, you cannot hire additional workers, maintain a website, own office space, and so many other things. And so many potential entrepreneurs want to know where they can obtain funds to turn their great ideas into reality.…
Read More4 Ways the Wayfair Tax Affects Retailers
When the Supreme Court decided in June 2018 that states could now require online retailers and other remote sellers to collect sales tax from customers, even if the retailer didn’t have a presence in that state, it was big news. Commonly called the “Wayfair Tax,” the legal ability for states to force online retailers to…
Read MoreWhy Good Contact Centers Need Both People and Technology
Most people dread calling a customer service contact center. They’d rather chew on tinfoil than try to explain to an automated voice that they want to talk to a real person, and long hold times can leave people frustrated. Despite the bad rap, contact centers are an integral part of a company’s customer relations. It’s…
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