Everything You Need to Know About Explainer Videos
When announcing your online presence as a business, you aim to attract people to the business. After they become your clients, you may think the job is over, but this isn’t true. You want to retain your customers when they go through content on your website. According to an article on the TIME magazine published…
Read MoreHow to Build Social Media Influencer Engagement
In days gone by, the only form of “word-of-mouth” marketing took place between people in everyday conversation. Emails and phone calls definitely changed the way we communication, but the biggest game changer has undoubtedly been social media. While starting out as places friends could share about their lives, social media has become a crucial marketing…
Read More8 Keys to Convincing a Bank to Fund Your New Venture
A common question I get is “How do I get a bank loan to fund my startup?” The default answer is that it probably won’t happen, because most banks just don’t make bank loans to startups. The failure rate is just too high, and startups typically don’t have the assets or revenue stream to back…
Read MoreHow to Create a Buyer Persona
No matter what you do for a living, you have customers. And odds are you want more of them. But every customer is not equally valuable to your business. And every potential customer out there does not want to buy what you sell or buy it from you. One of the most glossed over aspect…
Read More3 Different Ways to Add Videos to Email Marketing
Have you tried to incorporate videos into the marketing emails that you send out? It can boost their effectiveness, and lead to higher conversion rates if you do. The one problem that you may face is that adding videos to email marketing isn’t as easy as it sounds. While there are a few ways it…
Read MoreWhat to Expect When You Purchase a Travel Agency Franchise
For those looking for the magical sweet spot between “I wanna be my own boss” and “I want to travel more,” owning a travel agency franchise can be a perfect arrangement. It offers freedom in your employment, and freedom in your leisure. And, as an added bonus, the two will frequently overlap. That doesn’t mean…
Read MoreTop Digital Signage Trends for 2019
Digital signage has long been a popular marketing method utilized by both small and large companies alike, and in 2019, we can expect to see even more business taking advantage of the benefits that this powerful marketing tool has to offer. The digital signage scene is set to undergo some major changes which will help…
Read MoreFebruary Update: Three 2019 New Year’s Resolutions You Must Keep!
Here it is… we’re one month into the new year. January is over… can you believe it? Now the big question… How many of your New Year’s Resolutions have you kept? According to the New York Times more than half of all resolutions fail… and that number seems low to me! And Franklin-Covey says more…
Read MoreWhy Culture Prototyping Helps Your Company Adapt to Change
I’m often asked how to best help businesses work through transition and change. After all, as the marketplace innovates faster and faster, it’s even more important that our businesses adapt seamlessly to market changes. Toward that end, I recommend businesses start by addressing their culture. One key to building an adaptable and brilliant culture, however,…
Read MoreHow to Attract Qualified Applicants to Your Job Postings
Job portals have made it easy for businesses to reach qualified candidates for their openings. However, success with any job posting depends on a wide variety of factors: the company’s brand name, the pay scale, the role that is being advertised, location, and so on. On average, a new job posting receives close to 250…
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