6 Easy Optical Marketing Tips That Won’t Break the Bank
One of the biggest challenges eyecare practices face is replenishing new clients. Getting new patients through the door can be a relentless struggle. Ironically, the focus on marketing often drops off when business is fairly busy. But in such a competitive market, marketing requires constant attention to bring new clients in. So how do you…
Read MoreHow Can You Tell if Your Customers’ Data is Safe?
If you’re like most businesses, you collect at least some customer data (whether you realize it or not). That might be an intensive process, drawing data from the apps your customers use in an effort to better understand them, or it might be fundamental, like collecting names, credit card information, and more. Similarly, you might…
Read MoreThe Truth About SaaS and Economic Nexus: 5 Myths Exposed
There are a lot of misconceptions when it comes to SaaS and economic nexus, especially following last year’s Wayfair decision. Although these technology companies generally aren’t selling a tangible product across state lines, many state online sales tax laws are written in a way that make these businesses liable for collecting and remitting state sales tax. Are you…
Read More5 Networking Tactics for Introverted Professionals
Networking events can be an introvert’s worst nightmare. On one hand, they can be essential to success. On the other, however, they can be unfriendly reminders of an introvert’s individualistic nature. While most introverts don’t necessarily have social anxiety, their introspective and reticent personalities means they’re often unaccustomed to large social scenarios. Small talk is…
Read MoreBalancing Innovation with Healthy Revenue Streams
Many businesses live and die on the speed at which they introduce new ideas. From an outsider’s point of view, this may sound like a call for immediately pushing out as many products or services as possible within a short period of time. In reality, balancing innovation with business realities is a far more intricate…
Read MoreLocal Business Owner: Do You Know Who Your Website Visitors Are?
Do you know who your website visitors are? Is your website attracting the right people? Are these people generating business for you? If you own a local small business, the answer to these questions is probably worth knowing. Questions local business owners should be asking about their website visitors: Who are my website visitors? Are…
Read MoreWhat’s the Difference Between Cash Accounting and Accrual Accounting?
When businesses are formed and start filing taxes, they must pick a specific accounting method. Businesses generally choose between the cash accounting method (also called cash basis accounting) and the accrual accounting method (also called accrual basis accounting). Once a business chooses its accounting method, it has to use this accounting method for all years going forward.…
Read MoreHow Much of My Business Do I Have to Give to an Investor?
If you’re looking for growth capital, this one’s for you. We’ll cover what information you’ll expect to provide, your range of expected values and amounts of investment to expect. All to help you set your expectations. OK? Financial History and Projections Let’s start with the basics. If you are a growing business with a track…
Read MoreComparing Payroll Software: What You Need to Know
When you started your business, choosing online payroll for your small business probably wasn’t one of your most top-of-mind priorities. That is until you need to pay yourself or you hire your first employee. That’s when you quickly realize how much time it takes to run payroll manually. Perhaps this is why payroll is one…
Read MoreWhat is Uptime and How Do You Track It?
One of the most appealing aspects of online businesses is that they are always on, always are connected and are always ready to serve the needs of their customers. Or at least that is the expectation that users have, but the reality is that a lot of websites don’t always have infinite uptime. Websites can…
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