What is Uptime and How Do You Track It?
One of the most appealing aspects of online businesses is that they are always on, always are connected and are always ready to serve the needs of their customers. Or at least that is the expectation that users have, but the reality is that a lot of websites don’t always have infinite uptime. Websites can…
Read MoreAvoid These 5 Legal Problems That Could Easily Sink Your Business
Making it as a business owner has never been easy, but in the modern day and age it’s easier than ever before for an aspiring startup or eager entrepreneur to encounter legal troubles that sink their commercial prospects. Rather than waiting to stumble into legal problems that could prove disastrous to your business, you need…
Read MoreFacebook is Releasing 3 New Metrics in Place of Ad Relevance: What It Means for Advertisers
Big changes on the Facebook horizon as they recently announced that starting April 30th, they are sunsetting the commonly used metric ‘Relevance Score,” replacing it with 3 new “more in-depth” diagnostic metrics. What is Relevance Score and why is it important? Relevance Score is a single metric calculated based on positive and negative attributes an ad receives…
Read MoreWhat I Learned About Marketing from the Scottsdale Arabian Horse Show
A few days ago I paid a special visit to a very unique horse show. The whole “Valley of the Sun” has been abuzz with excitement around the Scottsdale Arabian Horse Show. It’s a recurring fixture in my area… and a fun event to boot. Tens of thousands of people show up every day to…
Read MoreReview: EaseUS Data Recovery Wizard for Mac
Data is truly the currency of our generation. It is the oil that keeps the social and commercial wheels of society moving smoothly. And when data goes missing, everyone involved is affected. For example, imagine a company losing valuable client data from their servers and discovering that no recent backups were taken. That could cost…
Read MoreWho Generates the Leads: Marketing or Sales?
CSO Insights, the research division of Miller Heiman Group, the world leader in improving sales performance through research, training, and technology, today announced the official release of its “2018-2019 Sales Performance Report.” The study, based on a global survey of nearly 900 global sales leaders, looks at the four primary objectives driving performance improvement efforts…
Read MoreDo’s and Don’ts for Entrepreneur Business Networking
I often recommend business networking as the most effective way for a startup founder to find investors, advisors, and even key executive candidates. But what if you are an introvert, or new to this game, and don’t know where or how to start? The answer is still the same, but I have learned over the…
Read MoreHow to Find the Right Commercial Financing for Your Business
Commercial finance is the term used to define a huge range of financial products available to businesses. It’s used for a variety of different reasons, with short-term and long-term deals available. Offered by an external lender, commercial finance can give businesses that extra bit of cash injection to help with growth, or if cash flow…
Read MoreBuying a Franchise: 3 Benefits of Ownership
More than 30 percent of small businesses fail within the first five years of being open. This is largely due to the fact that start-up business owners have to figure out how to effectively run their business along the way. That’s why many entrepreneurs turn to franchising; it offers the potential for rapid growth at minimum costs. Often…
Read MoreEverything You Wanted to Know About Penny Stock Trading But Were Afraid to Ask
Institutional investors like banks, hedge funds, and mutual funds generally avoid investing in penny stocks. This is mainly because very little information about penny stocks is available and the little that is is hard to trust. The Penny stock market is dominated by scammers luring potential investors with misinformation and hype. This, however, does not…
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